Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

The U.S. Department of Commerce projects tourism from India will increase by 47% from 2014 to 2021. Now is the time to leverage Brand USA’s marketing efforts in India to grow your travel brand in this key market. This is a partnership program with India’s leading digital technology company, Times Internet, and a digital joint venture with Times of India. Aligned with Brand USA’s consumer marketing efforts in 2019, this is an opportunity for U.S. destinations and travel suppliers to reach out to qualified consumers with inspirational messaging that will result in increased visitation.

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions.

Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for high impact, awareness and engagement, and Facebook and Twitter for in-the-moment connections.

Brand USA has partnered with Flight Network to create high-impact, multi-faceted, and activation-driven marketing packages that will provide destination partners with the opportunity to reach a qualified Canadian audience.

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.