HOW BRAND USA PROMOTES Massachusetts

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Brand USA counts among its over 800 industry partners, including these Massachusetts organizations:

10
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
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Roadtripping through Massachusetts

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Marblehead, Massachusetts

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Boston, Massachusetts

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Massachusetts

Travel TV & Film

Boston, Massachusetts: Excitement, Tours and Culture in the City

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48 Hours in Boston - Discover the Best Hotels and Things to do in...

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Extreme Frontiers: USA travels to Massachusetts and Martha's Vine...

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One Step Beyond Boston is Salem

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Visit the USA: Massachusetts Adventures Waiting to be Explored

From the stunning Boston skyline to the thrilling whitewater rivers, you will never be bored traveling...

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Visit the USA: Cranberry Season Musts in Massachusetts

Massachusetts’ state berry brilliantly and deliciously colors the landscape — especially in late fall...

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Visit the USA: A Taste and Tour of Massachusetts Craft Beer

Massachusetts' first brewery is said to have materialized just 17 years after the Pilgrims arrived. Since...

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Visit the USA: City Tour - Boston, Massachusetts

In Boston, Massachusetts, you can eat hearty New England cuisine, get hands-on at world-class museums...

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Visit the USA: 4 Fresh Experiences for Foodies in Massachusetts

Every season in Massachusetts brings fresh tastes and experiences, from tractor tours of scenic farms to...

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Visit the USA: Savor Seafood on the Massachusetts Coast

Take a tour of the waterways by canoe or kayak; stroll along the beach and eye the lighthouses and quaint...

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Visit the USA

The state of Massachusetts offers visitors an extraordinarily rich array of choices.

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

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Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE
Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
USA Discovery Program
Ongoing

The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.

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Inspiration Guide
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Discover Massachusetts

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Massachusetts to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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