HOW BRAND USA PROMOTES North Carolina

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Lake Lure, North Carolina
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Brand USA counts among its over 800 industry partners, including these North Carolina organizations:

6
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
Featured Videos
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Videos
Travel TV & Film

North Carolina Sports and Recreation

Jan 30, 2020
Travel TV & Film

Charlotte, North Carolina: Explore Culture, City Life and Outdoor...

Jan 30, 2020
Travel TV & Film

Exploring the Heart of North Carolina, Randolph County

Jan 30, 2020
Travel TV & Film

Hendersonville, North Carolina: Touring farms, world-famous brewe...

Jan 30, 2020
Travel TV & Film

Cherokee, North Carolina: Discover Authentic Native American Cult...

Jan 30, 2020
Travel TV & Film

Adventure in Asheville, North Carolina

Jan 30, 2020
Travel TV & Film

Art, culture and epic landscapes: Asheville is North Carolina’s c...

Jan 30, 2020
Partner Testimonial

Liz Bittner, Travel South

Jan 29, 2020
Useful Links

Visit the USA

North Carolina has the highest mountain peaks in the eastern U.S. and 482 kilometers of shoreline.

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

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Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

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The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
No Programs found for the current State Fact Sheet.

 

Inspiration Guide
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Discover North Carolina

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

Brand USA Fiscal Year 2018 ROI Study by Oxford Economics

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Brand USA partners with North Carolina to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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