HOW BRAND USA PROMOTES Pennsylvania

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Hammond Lake, Pennsylvania
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Brand USA counts among its over 800 industry partners, including these Pennsylvania organizations:

17
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
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Philadelphia, Pennsylvania

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Pocono Mountains, Pennsylvania

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Pennsylvania

Travel TV & Film

Tour Gettysburg, Pennsylvania: History, Culture and Charm for the...

Travel TV & Film

The Countryside of Philadelphia: Brandywine and Valley Forge, Pen...

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Lancaster, Pennsylvania Dutch Country, USA Family holiday

Travel TV & Film

Hershey-Harrisburg Family Fun: Pennsylvania Holiday in Chocolate ...

Travel TV & Film

Pennsylvania’s Wild Side: Elk Viewing, Biking and Ziplines

Useful Links

Visit the USA

Your Pennsylvania holiday tour begins with one of the nation’s most historic cities and birthplace of...

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
No Programs found for the current State Fact Sheet.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
Video: Road Trips
Ongoing

A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

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Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
Video: Road Trips
Ongoing

A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

LEARN MORE
Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

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Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
USA Discovery Program
Ongoing

The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.

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Inspiration Guide
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Discover Pennsylvania

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Pennsylvania to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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