HOW BRAND USA PROMOTES Puerto Rico

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San Juan, Puerto Rico
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Brand USA counts among its over 800 industry partners, including these Puerto Rico organizations:

1
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
Partner Testimonial

Brad Dean, Puerto Rico

United Stories

Enjoying Nature in Puerto Rico

Hear the Music

Do You Wanna Dance: San Juan, Puerto Rico

Ask a Local

Puerto Rico

Travel TV & Film

Puerto Rico Road Trip: Central Mountain Coffee Tours & Outdoor Ad...

Travel TV & Film

Outdoor Adventure in Puerto Rico

Travel TV & Film

Puerto Rico Road Trip: Ponce’s Architectural Wonders and Coastal ...

Travel TV & Film

Puerto Rico Road Trip: Beaches, Mountains, Historic Wonders & Cit...

Useful Links

Visit The USA

From the stunning diversity of El Yunque rainforest to one of the world’s largest cave networks, the...

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Puerto Rico Food Tours: Eat Your Way Across the Island

What better way to explore Puerto Rican culture than through its enticing food traditions?

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Bioluminescent Bays: Puerto Rico's Otherworldly Nightlife

When you think of after-hours entertainment in Puerto Rico, dancing, dining and drinking are likely to...

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Culture Guide: Puerto Rico's Top Art and History Museums

You can sense it around every plaza corner, in every old stone building, in every colorful work of art –...

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Insider Guide to LGBTQ-Friendly Puerto Rico

As the colorful crown jewel of the Caribbean, Puerto Rico is known for its vibrant nightlife, vivacious...

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Touring and Tasting at Puerto Rico's Rum Distilleries

Aside from beautiful beaches, verdant rainforests and rich island culture, what could be more Puerto...

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San Juan, Puerto Rico, at a Glance

What to do, eat and see in and around the island’s capital city

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
No Programs found for the current State Fact Sheet.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
Rogers Media
Ongoing

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.

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The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

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Visit The USA Custom Subsite
Ongoing

Brand USA's NEW destination subsites offer partners the opportunity to leverage Visit The USA’s infrastructure to create their own destination-specific international websites. If you’re seeking more content exposure for your destination, without the international budget to build your own high-traffic international sites, Brand USA’s subsites offer a customizable and cost-effective opportunity.

Distinct website domains and translated content for: UK, Australia, India, Canada (en), Sweden, France, Canada (fr), Mexico, Chile, Colombia, Brazil, Germany, Korea, and Japan.

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Video: Destination-At-A-Glance
Ongoing

The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
Rogers Media
Ongoing

Brand USA partners can harness the power of Rogers Media's best-in-class content across digital and TV to inspire Canadians to travel to their destinations.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE
Visit The USA Custom Subsite
Ongoing

Brand USA's NEW destination subsites offer partners the opportunity to leverage Visit The USA’s infrastructure to create their own destination-specific international websites. If you’re seeking more content exposure for your destination, without the international budget to build your own high-traffic international sites, Brand USA’s subsites offer a customizable and cost-effective opportunity.

Distinct website domains and translated content for: UK, Australia, India, Canada (en), Sweden, France, Canada (fr), Mexico, Chile, Colombia, Brazil, Germany, Korea, and Japan.

LEARN MORE
Video: Destination-At-A-Glance
Ongoing

The Destination-At-A-Glance series includes short, energetic and candid vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
USA Discovery Program
Ongoing

The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.

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Inspiration Guide
VIEW INSPIRATION GUIDE
 
 

Discover Puerto Rico

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Puerto Rico to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!