HOW BRAND USA PROMOTES South Carolina

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Charleston, South Carolina
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Brand USA counts among its over 800 industry partners, including these South Carolina organizations:

7
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
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Videos
Partner Testimonial

Duane Parrish, South Carolina

Travel TV & Film

Into America's Wild Trailer

Partner Testimonial

Liz Bittner, Travel South

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South Carolina

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Myrtle Beach, South Carolina

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Hilton Head, South Carolina

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Greenville, South Carolina

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Charleston, South Carolina

Useful Links

Visit the USA

From the Blue Ridge Mountains in the west to the Atlantic Ocean in the east, South Carolina offers as...

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

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UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

LEARN MORE
Sojern Affinity Program
Ongoing

Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 

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TripAdvisor Affinity Program
Ongoing

TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.

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ADARA Affinity Program
Ongoing

ADARA helps destinations acquire new high value visitors, activate repeat visitors, and fully understand their best customers and prospects. Achieve your marketing objectives and own your traveler audience with the powerful suite of ADARA’s Media and Insights solutions.

Attract the right travelers and grow visitation to your destination. ADARA engages travelers as they search and plan trips across their favorite channels and devices: desktop and mobile display ads for broad reach, video for high impact, awareness and engagement, and Facebook and Twitter for in-the-moment connections.

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Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

LEARN MORE
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE
Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
China Multi-Channel Spring 2020

Brand USA continues to stay ahead of the curve in China’s ever-evolving media landscape. In 2020, partners will benefit from exposure on leading social and booking platforms as well as through inflight entertainment systems on China’s local/regional airlines, reaching highly qualified Chinese travelers. This program will generate greater awareness of U.S. destinations and experiences among affluent Chinese consumers in tier 1 and 2 cities while they plan their Chinese New Year travel.

LEARN MORE
UK Multi-Channel Winter 2020

Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.

LEARN MORE
Video: Distribution
Ongoing

Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.

*Views Guaranteed for 15-second teaser cut. Video editing is not included in pricing and all videos must be converted to 15-second spots; conversion cost for your video is $2,100 per spot.

LEARN MORE
Sojern Affinity Program
Ongoing

Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive bookings. By layering Sojern’s proprietary search and booking travel data, it reaches and converts highly engaged audiences of potential visitors to the USA. 

LEARN MORE
TripAdvisor Affinity Program
Ongoing

TripAdvisor delivers a significant opportunity for destinations and travel organizations to generate a global presence in 49 countries and 29 languages. The Brand USA program with TripAdvisor enables you to utilize all available targeting methods by domain, geographic region and IP address on TripAdvisor’s family of domains.

LEARN MORE
The Telegraph
Ongoing

The Telegraph offers Brand USA partners a multi-channel program that will reach millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher with audiences reaching internationally. The newsbrand’s readership relies on The Telegraph for travel inspiration that subsequently generates a spend of £21.8 billion spend on travel; 47% of all UK spend.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
No Programs found for the current State Fact Sheet.

 

Inspiration Guide
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Discover South Carolina

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with South Carolina to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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