HOW BRAND USA PROMOTES Tennessee

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Chattanooga, Tennessee
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Brand USA counts among its over 800 industry partners, including these Tennessee organizations:

8
Organizations and Partners
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
Featured Videos
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Videos
United Stories

Explore the Southern States of America

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Sevierville, Tennessee

Partner Testimonial

Liz Bittner, Travel South

Travel TV & Film

America's Musical Journey - Official IMAX® Trailer

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Tennessee

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Chattanooga, Tennessee

Travel TV & Film

Brand USA MegaFams - Driving International Visitation 2014

Travel TV & Film

Whiskey Business in Nashville, Tennessee

Useful Links

Visit the USA

Whether it’s hiking the Appalachian Trail, conquering the coasters at Dollywood, savoring some Jack...

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Programs & Opportunities

  1. Activation
  2. Content & Distribution
  3. Consumer Media
  4. Trade Focus

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

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Programs
No Programs found for the current State Fact Sheet.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

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Programs
Video: Road Trips
Ongoing

A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

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Visit The USA City Page
Ongoing

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

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Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

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Programs
Video: Road Trips
Ongoing

A series that reflects the way international travelers explore. By placing the viewer in the driver's seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.

LEARN MORE
Visit The USA City Page
Ongoing

Cities have the opportunity to showcase their destination through a destination page on the VisitTheUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.

LEARN MORE

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

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Programs
No Programs found for the current State Fact Sheet.

 

Inspiration Guide
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Discover Tennessee

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.
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Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

Brand USA Fiscal Year 2019 ROI Study by Oxford Economics

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Brand USA partners with Tennessee to market the state to international visitors with programs in four broad categories: the USA campaigns, cooperative marketing, traveltrade initiatives, and media relations that promote the entirety of the USA to, through, and beyond the gateways throughout the world!
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