Brand USA Travel Week U.K. & Europe 2024

OCTOBER 21 – 24, 2024 | LONDON, U.K.

Brand USA Travel Week U.K. & Europe 2024 will bring together U.S. Exhibitors and U.K. & European buyers at London’s County Hall to discuss trends, challenges, innovations, and opportunities to drive future visitation to the United States.


 

Registration Information

Application portal for U.S. Exhibitors is now closed.

About the Event

Connecting U.K. & Europe with the U.S. travel industry, this event will offer hand-picked buyers across the U.K. & European markets and U.S. exhibitors the opportunity to participate in up to 15, 20-minute matchmade one-to-one appointments per day. The total number of appointments has increased by four for 2024.

A complete list of U.S. exhibitors attending the event will be available mid-April.

The enrichment series will offer critical market insights from marketers, strategists, and industry leaders that will leave attendees inspired, educated, and motivated through its insightful and forward-looking programming. You will have the opportunity to attend one session per day and have a choice of two different topics daily. Details about each session will be provided closer to the event.

Through networking sessions and evening events, U.K. & European buyers will be able to strengthen business relations with U.S. exhibitors and reconnect with friends and colleagues in the travel industry. 

Please see our evening events webpage for more information on this year’s evening events.

June 30: Buyer registration closes

September 2: Buyer preferencing opens

September 9: Exhibitor preferencing open

September 25: Preferencing closes

October 3, 12 p.m. ET: Orientation Webinar Option 1

October 8, 2 p.m. ET: Orientation Webinar Option 2

October 9: Schedules released

October 21 - 24: Brand USA Travel Week U.K. & Europe 2024

Brand USA reserves the right to adjust dates as necessary

 

Exhibitor Information

  • Attendance is subject to Brand USA Travel Week U.K. & Europe 2024 Terms and Conditions.
     
  • Primary delegates must be based in the U.S.; secondary delegates may include U.K. and European-based representatives. If you will have two delegates at your table, both must be U.S.-based.
     
  • If you will be sharing a table with another organization, both delegates must be U.S.-based.
     
  • Brand USA reserves the right to make selections to ensure geographic and branding diversity consistent with its corporate purpose pursuant to the Travel Promotion Act of 2009.

Billing will occur in July

  • $7,500.00 per primary delegate (must be U.S.-based)
     
  • $2,000.00 per additional delegate (maximum of one additional delegate)
  • One delegate attendee (additional delegate chargeable per rate above)
     
  • Three days of pre-arranged, matchmade appointments
     
  • Attendance at enrichment series
     
  • Exhibitor table and branding material. All exhibitor space will be of equal size and includes an exhibition table and 2 chairs for exhibitors + 2 chairs for buyers. No “booth build-outs” or enhancements are permitted. Brand USA will provide physical signage and visuals for each table. Exhibitors will be asked to provide source images, logos, and other marks in accordance with a production schedule delivered to registered exhibitors
     
  • Breakfast, lunch and refreshments are provided from Monday, October 21 – Thursday, October 24
     
  • Directory of exhibitor and buyer attendees to include contact and biographical information available via the appointment-scheduling portal
     
  • Access to all Travel Week receptions. Food and beverages provided
  • The event will be held at: etc.venues County Hall, Belvedere Road, SE1 7PB, London, U.K.
     
  • Accommodation is not included in the exhibitor fee; we have secured preferential rates for a number of nearby hotels here.

See a full list of U.S. Exhibitors attending Travel Week U.K. & Europe 2024 here.

Please see our evening events webpage for more information on this year’s evening events.

As stated in the Brand USA Travel Week U.K. & Europe 2024 Terms and Conditions, exhibitors who cancel before July 31, 2024, will be reimbursed. Exhibitors who cancel after July 31, 2024 forfeit their registration fees.

Frequently Asked Questions

U.K. & European buyers will be recruited from countries across Europe including, but not not limited to, Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Scandinavia (Denmark, Norway, and Sweden), Spain, Switzerland, and the United Kingdom.

We have chosen these markets based on where we have representation and where our exhibitors will gain the most value.

We will provide buyers and exhibitors opportunities to hear from compelling speakers, including marketers, strategists, and industry leaders, in a series of meaningful conversations designed to inspire, inform, and entertain. These sessions will not conflict with pre-scheduled appointments.

The matchmaking system works by asking you to rank your preferences from highest to lowest. A mutual selection will increase the probability of an appointment being generated. There is also the option to block certain companies with whom you would prefer not to meet with. Once appointment preferencing opens, you will be sent instructions on how to complete this process along with a minimum recommended number of organizations to select.

Once submitted, the system will run the matchmaking process and produce your provisional schedule, which you will be able to view online, download as a PDF, and print. There will be the opportunity to go online again to refine your appointments, fill any gaps, and message attendees to arrange additional appointments.

For further information, contact [email protected].

Receptive Tour Operator Information

This opportunity is offered to RTOs at no cost.

  • One attendee badge
     
  • Three days of pre-arranged, matchmade appointments
     
  • Attendance at enrichment series
     
  • Exhibitor table and branding material. All exhibitor space will be of equal size and includes an exhibition table and 2 chairs for each delegate type. No “booth build-outs” or enhancements are permitted. Brand USA will provide physical signage and visuals for each table. Exhibitors may provide source images, logos, and other marks in accordance with a production schedule delivered to registered exhibitors
     
  • Breakfast, lunch and refreshments from Monday, October 21 – Thursday, October 24
     
  • Directory of exhibitor and buyer attendees to include contact and biographical information available via the appointment-scheduling portal
     
  • Access to all Travel Week receptions. Food and beverages will be provided

The event will be held at: County Hall, Belvedere Road, SE1 7PB, London, U.K.

Accommodation is not covered in the registration; we have secured preferential rates for a number of nearby hotels. Additional information will be provided soon.

Buyer Information

Entry is open to U.K. & European buyers and acceptance will be based on current or potential business to the USA. In order to be eligible, registrants must be in a position to make or influence decisions on the U.S. travel product that their companies offer.

We welcome buyers to attend our hosted buyer program to fully benefit from this event. We offer a range of different day combinations to best suit your schedule; these are listed below. Buyers will be hosted at a central London hotel close to etc venues County Hall, all travel arrangements will be managed and booked by the event organizers. Breakfast, lunch and refreshments will be provided to buyers during the hosted appointments and evening events.

Airlines who wish to engage in appointments with U.S. exhibitors are invited to register as a buyer. Only accommodation will be provided for airlines.

Preferred: Three-Day Buyer (Tuesday - Thursday)

  • Arrival into London on Monday afternoon ahead of the welcome reception
  • Departure from London on Thursday evening (post-9pm) or Friday morning
  • Attendance at all Travel Week evening events

Two-Day Buyer (Tuesday - Wednesday)

  • Arrival into London on Monday afternoon ahead of the welcome reception
  • Departure from London on Thursday morning
  • Attendance at Monday-Wednesday Travel Week evening events

Two-Day Buyer (Wednesday - Thursday)

  • Arrival into London on Tuesday afternoon/early evening
  • Departure from London on Thursday evening (post 8pm) or Friday morning
  • Attendance at Tuesday-Thursday Travel Week evening events

U.K. Buyers Only: Two-Day Buyer (Tuesday and Thursday)

  • South East England buyers only who are looking to commute into London for the event
  • Attendance at Monday-Thursday Travel Week evening events

U.K. Buyers Only: One-Day Buyer (Tuesday)

  • Arrival into London on Monday afternoon ahead of the welcome reception
  • Departure from London on Wednesday morning
  • Attendance at all Travel Week evening events

U.K. Buyers Only: One Day Buyer (Thursday)

  • Arrival into London on Wednesday afternoon ahead of the evening reception
  • Departure from London on Thursday evening (post 8pm) or Friday morning
  • Attendance at all Travel Week evening events

Please complete the registration form. If you are a company that has more than one product manager, please forward registration to each eligible colleague.

Registration must be completed by June 30, 2024. Please note that places will be allocated on a first-come, first-served basis. Therefore, we encourage you to register for your preferred program option as soon as possible.

Please note:

  • Brand USA will review registration information to ensure suitable qualifications of the buyer cohort.
     
  • You may register one colleague from another business function (e.g. marketing) to accompany you on your appointments but these colleagues may not have their own appointment schedules. These additional colleagues will be accepted at Brand USA’s sole discretion.
     
  • Multiple buyers from the same company may register to attend and manage their own appointment schedules, but space is limited and registration does not guarantee attendance.
     
  • You will receive email confirmation from Brand USA related to your completed registration.
     
  • Attendance is not transferable from accepted registrants to others without the prior written approval of Brand USA.
     
  • Registration is subject to Brand USA Travel Week U.K. & Europe 2024 Terms and Conditions.

Frequently Asked Questions

The matchmaking system works by asking you to rank your preferences from highest to lowest. A mutual selection will increase the probability of an appointment being generated. There is also the option to block certain companies with whom you would prefer not to meet with. Once appointment preferencing opens, you will be sent instructions on how to complete this process along with a minimum recommended number of organizations to select.

Once submitted, the system will run the matchmaking process and produce your provisional schedule, which you will be able to view online, download as a PDF, and print. There will be the opportunity to go online again to refine your appointments, fill any gaps, and message attendees to arrange additional appointments.

Further information will be released regarding speakers and sessions by August 2024.
Appointment schedules will be shared up to two weeks before Brand USA Travel Week U.K. & Europe 2024.

We provide buyers and exhibitors opportunities to hear from compelling speakers including marketers, strategists, and industry leaders in a series of meaningful conversations designed to inspire, inform, and entertain. These sessions will not conflict with pre-scheduled appointments.

Brand USA’s Travel Week event organizers will arrange your hotel and travel arrangements. Once your registration is confirmed, they will be in-touch with you to liaise on travel arrangements.

For further information, please contact [email protected] or your in-market representative .

Travel Week Schedule

 

Monday 10/21

 

Tuesday 10/22

Wednesday 10/23

Thursday 10/24

8:45 - 10:00 AM

Registration & Networking Breakfast

8:00 - 9:00 AM

Registration & Networking Breakfast

10:00 - 11:10 AM

Welcome & Market Updates

9:05 - 11:55 AM

Travel Week Appointments

11:15 - 12:00 PM

Exhibitor Programming

12:00 - 12:40 PM

Enrichment Session

12:00 - 1:20 PM

Networking Lunch

12:45 - 1:55 PM

Networking Lunch

1:20 - 2:00 PM

Brand USA Updates

2:00 - 5:15 PM

Enrichment Session

2:00 - 4:00 PM

Exhibitor Programming

2:50 - 5:15 PM

Travel Week Appointments (4:25 finish on Thursday)

4:00 - 7:00 PM

Free Time

Evening

Brief Networking Reception and Evening at Leisure

Evening Reception at Sky Garden

Closing Reception at County Hall

Evening

Evening Reception at The V&A

 

To get a feel for the events, check out the Brand USA Travel Week U.K. & Europe 2023 wrap video!

 

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