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Anne Madison
Chief Strategy & Communications Officer
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AnneMadison's picture

Anne Madison is chief strategy and communications officer for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. In this role, Anne is responsible for developing and directing the organization's strategy and planning in addition to leading the global communications strategies that advance Brand USA’s mission and funding, raise its visibility worldwide, and build engagement with industry and other business leaders.

Her specific areas of responsibility include oversight for strategy, research, information technology, public affairs and public policy communications, global corporate communications and media relations, stakeholder engagement, and strategic meetings and events.

Since joining Brand USA in 2012, Anne has established the strategic foundation on which Brand USA is successfully achieving its mission, as well as developed compelling communications strategies that have significantly raised awareness of Brand USA and helped increase international visitation to the United States.

Through the course of her career, Anne has led and supported a number of areas from strategic planning to business development, B2B marketing and multicultural marketing to media relations, digital marketing and public relations, to media and crisis communications to investor relations, events, and corporate social responsibility.

Prior to joining Brand USA, she was senior vice president for Choice Hotels International (one of the world’s largest hotel companies) and previously led the communications strategies as vice president, marketing and communications for Enterprise Community Investment (a leading provider of community development capital for affordable housing) and as vice president, communications of The Ryland Group, one of the nation’s largest homebuilders (now CalAtlantic Homes).

Anne is a member of the Harvard Kennedy School Women's Leadership Board and has previously served on the board of the American Hotel & Lodging Association (AH&LA) and the Leadership Council of the IMPACT Center in Washington, DC. Her community involvement has included board member positions with The National Family Resiliency Center, The Domestic Violence Center of Howard County, and The Norbel School.

She has won numerous awards, including those from the Public Relations Society of America, Financial World magazine, and the Hospitality Sales & Marketing Association International. In addition, she has been recognized as one of Maryland’s Top 100 Women, and has twice been named one of the Top Women in PR by PR News, and was honored by Women in Travel and Tourism International as one of the Top Women in Travel Industry Leadership.

An inspirational, collaborative and innovative leader, Anne has mentored others along their career paths, and is a passionate advocate for building diverse teams as an essential element for creating strategies that drive results.

Anne is a graduate of Wittenberg University where she earned her Bachelor of Arts degree in communications with a concentration in English and journalism and is currently pursuing her master’s degree at The George Washington University. She and her husband, Dave, have four children.

Anne Madison
Chief Strategy & Communications Officer

Anne Madison will discuss how to reach a global audience at the PRSA Travel and Tourism Conference.  


Anne Madison is scheduled to moderate a panel discussion at the 2019 Oregon Governor's Conference on Tourism.  


Anne Madison is in Berlin, Germany for ITB Berlin presenting a Brand USA update


Anne Madison is scheduled to speak at the TravMedia Summit in Sydney, Australia.  

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Anne

Favorite Travel Destination

In the USA I love to visit the Finger Lakes (upstate New York). Internationally, my favorite place to visit is Italy.

Favorite Travel Memory

Driving in the family station wagon (yes, wood panels and all) to the Jersey shore or Florida each year to visit relatives.

Hometown/Home State

I moved every two years growing up—so I have no one hometown. I have a special place in my heart for everyplace I’ve lived.

Something Interesting

My grandfather was the first stateside senator of the territory of Guam and one of his priorities was to get the USA focused on promoting tourism in Guam and throughout the USA as one of the best ways to strengthen the economy.

Travel in the USA

I lived in and/or visited 44 states and 2 of the territories (Puerto Rico and U.S. Virgin Islands). The states left on my bucket list are: the 3 other territories (American Samoa, Guam, Northern Mariana Islands) plus Alaska, Arkansas Mississippi, Montana, North Dakota, and South Dakota.