Camila Clark is senior director, marketing communications for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Camila is responsible for establishing and enhancing strong relationships with key stakeholders, including industry groups, partners, and industry leaders by designing and executing public relations and communications strategies, programs, and materials to support partnership initiatives, business-to-business marketing outreach, and other efforts that advance the mission of Brand USA.
An accomplished, results-driven communications strategist, Camila joined Brand USA in May 2013. During the course of her career, Camila has successfully generated significant and sustained media coverage and enhanced brand awareness and positioning for travel brands and destinations by leveraging a strong combination of online and traditional channels, promotions, and events.
Prior to joining Brand USA, Camila served as public relations and promotions manager for the Maryland Division of Tourism, Film and the Arts. In this role, Camila managed the global communications efforts to promote the state of Maryland as a world-class travel destination. Under her leadership, the organization continually increased travel media exposure — from $4.3 million (FY08) to $13.2 million (FY10). Additionally, Camila was a member of the board of Capital Region USA (CRUSA), a tourism coalition comprised of the Virginia Tourism Corporation, Destination DC and the Maryland Office of Tourism Development. In her role with CRUSA, Camila oversaw multiple international public relations firms responsible for promoting Capital Region USA in key U.S. feeder markets. Camila also managed an effective media relations program; served as a key media contact; pitched story ideas to local, regional, national and international media outlets, and developed marketing communications materials such as brochures, web content, social media messaging, fact sheets and executive briefings.
Prior to joining the Maryland Office of Tourism, Camila held various positions of increasing responsibility at Choice Hotels International, including manager of diversity PR and communications. During her tenure with Choice Hotels, Camila was instrumental in the launch of the organization’s diversity initiatives, the highly successful “Thanks for Traveling” campaign immediately following 9-11, the worldwide rebranding of the iconic Comfort Suites, Comfort Inn and Sleep Inn brands, as well as the launch of Cambria Suites.
A native Marylander, Camila also worked for such Baltimore-based companies as Vertis, Inc. (formerly TC Advertising) and Metroventures USA, Inc. in public relations and marketing roles.
Camila holds a bachelor’s degree in journalism with a concentration in public relations and advertising from Bowie State University. She resides in Catonsville, Md. with her husband, Dion, and their son, Chazz.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, which has supported, on average, 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com (global).
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060