Carroll Rheem and Jackie Ennis will participate in the upcoming Global Marketing Update in Alexandria, Virginia.
Carroll Rheem is vice president, research and analytics for Brand USA, the nation’s public- private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads Brand USA’s intelligence function, which serves as the foundation for global marketing strategy, as well as the company’s performance metrics.
The research & analytics department she heads is responsible for market research – including consumer insight, market sizing and projections – and quantifying marketing effectiveness. Prior to joining Brand USA in May 2013, Carroll was with PhoCusWright, a wholly owned subsidiary of Northstar Travel Media and the global travel industry research authority on how travelers, suppliers and intermediaries connect. During her five years with PhoCusWright, Carroll held positions of increasing responsibility, culminating in her being named principal analyst overseeing the organization’s consumer research practice. Prior to PhoCusWright, Carroll spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution.
A noted industry expert, Carroll is a sought after speaker and is quoted frequently in trade and consumer media outlets, including The Wall Street Journal, The New York Times, TIME Magazine and Conde Nast Traveler. Carroll’s extensive background in travel distribution and marketing combined with her research expertise has established her as a trusted authority on global traveler and commercial trends. Carroll earned her Master of Management in hospitality from Cornell University and her BA in economics from New York University
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ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060