Colin Skerritt is regional director in Canada for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.
Colin, who joined Brand USA in April 2019, works with Brand USA’s global trade development, marketing, and corporate communications teams across the organization to develop and execute strategic objectives, key initiatives, and plans to expand Brand USA’s global opportunities in the Canadian outbound travel market. With more than 15 years of experience in the travel and tourism industry in Canada, Colin is based out of Toronto.
Prior to joining Brand USA, Colin was director of tourism in Canada for the Antigua and Barbuda Tourism Authority (ABTA) from 2016-2018, directing the tourism authority’s travel trade marketing, digital marketing, media relationships, and public relations aimed at attracting Canadian travelers. In his second year there, he led Antigua to an 85 percent increase in arrivals from Canada, leading all tourism growth from Canada to the Caribbean during 2018. He also worked as a Global Accounts manager for Air Canada from 2010 to 2016 with responsibilities for travel revenue growth in North America, Latin America, the Caribbean, and the United Kingdom. While at Air Canada, Colin worked directly with the airline’s largest corporate and leisure travel management partners and led the Air Canada Vacations relationship. From 2006 to 2010, he was the manager of regional sales for Virgin Atlantic Airways.
Colin graduated with a bachelor’s degree in graphic communications management from Ryerson University. He lives in Whitby, Ontario, with his wife, Melissa, and his two children who are nine and eleven.