Colin Skerritt is regional director in Canada for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.
Colin, who joined Brand USA in April 2019, works with Brand USA’s global trade development, marketing, and corporate communications teams across the organization to develop and execute strategic objectives, key initiatives, and plans to expand Brand USA’s global opportunities in the Canadian outbound travel market. With more than 15 years of experience in the travel and tourism industry in Canada, Colin is based out of Toronto.
Prior to joining Brand USA, Colin was director of tourism in Canada for the Antigua and Barbuda Tourism Authority (ABTA) from 2016-2018, directing the tourism authority’s travel trade marketing, digital marketing, media relationships, and public relations aimed at attracting Canadian travelers. In his second year there, he led Antigua to an 85 percent increase in arrivals from Canada, leading all tourism growth from Canada to the Caribbean during 2018. He also worked as a Global Accounts manager for Air Canada from 2010 to 2016 with responsibilities for travel revenue growth in North America, Latin America, the Caribbean, and the United Kingdom. While at Air Canada, Colin worked directly with the airline’s largest corporate and leisure travel management partners and led the Air Canada Vacations relationship. From 2006 to 2010, he was the manager of regional sales for Virgin Atlantic Airways.
Colin graduated with a bachelor’s degree in graphic communications management from Ryerson University. He lives in Whitby, Ontario, with his wife, Melissa, and his two children who are nine and eleven.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060