Colleen Mangone is director, media relations at Brand USA, the nation’s destination-marketing organization. She is responsible for corporate media relations, executive communications, and corporate messaging. Brand USA’s mission is to increase international visitation to the United States, fuel the nation’s economy and enhance the image of the USA worldwide.
Colleen came to Brand USA in March 2018, after nearly nine years on staff at the International Association of Amusement Parks and Attractions (IAAPA), based in Alexandria, Va. She was, most recently, the association’s director for communications and media relations. During her tenure, she received a “Mousecar” award from Walt Disney Parks and Resorts for her efforts on behalf of the global amusement parks and attractions industry.
Prior to IAAPA, Colleen worked on Capitol Hill in the congressional office of former Rep. J. Gresham Barrett of South Carolina. In her six years there, she served as press secretary, then as communications director and deputy chief of staff. She previously was a communications associate at the U.S. Department of Housing and Urban Development.
Colleen graduated from the University of South Carolina with a bachelor’s degree in political science. She enjoys golf and swimming, and following her favorite sports teams: the Pittsburgh Steelers, Washington Capitals, Washington Nationals, and, of course, all South Carolina Gamecock teams.
Of the seven countries Colleen has visited, six are in the Asian-Pacific: Australia, Bali, China, Hong Kong, Japan, and Singapore. She has also been to Mexico. Her U.S. travel has spanned 24 states, including visits to New England, the South, the West Coast, and places in between.
Colleen resides in Alexandria, where she volunteers at her local church. Another Virginian, Thomas Jefferson, penned her favorite quote: “I like the dreams of the future better than the history of the past.”
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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