Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs.
Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations. Prior to Brand USA, Dianne was the Regional Account Manager for Madden Media/Custom Marketing Group. In this position, she obtained a wide breadth of experience developing and selling custom integrated print and digital cooperative marketing solutions for travel and tourism clients¹ ever-changing needs. Under her management, partner participation goals were exceeded, delivering high returns on investment for DMOs and successfully meeting programs' objectives. She began her career on the client services side at a boutique-style New York advertising agency; followed by 10 years as the Senior Account Manager for Publicitas North America. During her career, she has represented some of the world's most recognized national and international brands such as Travel + Leisure, Food & Wine, Reader's Digest Publications, Globe & Mail, and Frankfurter Allgemeine Zeitung and the Daily Telegraph.
Dianne earned her Bachelor of Arts degree in marketing from Baldwin-Wallace College. She is an avid tennis player and loves to travel. When not on the tennis court she is usually dreaming about her next trip.