Dianne Turner
Sr. Manager, Partner Engagement
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Dianne Turner is senior manager, partner engagement for the Southeast for Brand USA, a public-private partnership dedicated to increasing international visitation to the United States through nationally coordinated marketing and promotional efforts. In this role, Dianne is responsible for developing and maximizing partner participation in Brand USA’s cooperative marketing programs.

Dianne joined Brand USA in July 2013, bringing with her more than 25 years of experience in selling and servicing destination marketing organizations. Prior to Brand USA, Dianne was the Regional Account Manager for Madden Media/Custom Marketing Group. In this position, she obtained a wide breadth of experience developing and selling custom integrated print and digital cooperative marketing solutions for travel and tourism clients¹ ever-changing needs. Under her management, partner participation goals were exceeded, delivering high returns on investment for DMOs and successfully meeting programs' objectives. She began her career on the client services side at a boutique-style New York advertising agency; followed by 10 years as the Senior Account Manager for Publicitas North America. During her career, she has represented some of the world's most recognized national and international brands such as Travel + Leisure, Food & Wine, Reader's Digest Publications, Globe & Mail, and Frankfurter Allgemeine Zeitung and the Daily Telegraph.

Dianne earned her Bachelor of Arts degree in marketing from Baldwin-Wallace College. She is an avid tennis player and loves to travel. When not on the tennis court she is usually dreaming about her next trip.

Dianne Turner
Sr. Manager, Partner Engagement

Dianne Turner is scheduled to speak at the Texas Association of Convention & Visitor Bureaus Annual Conference in Denton,...


We are so excited to announce plans for the 2018 Governor’s Conference on Tourism.


On October 27, Dianne Turner will speak on The Benefits of Brand USA and the DMO Community Working Together. 


On August 22, Dianne Turner will speak on The Benefits of Brand USA to the DMO Community. 

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Dianne

Favorite Travel Destination

Can’t pick one. Been to some unforgettable places. BUT, Destin is the go to summer getaway.

Favorite Travel Memory

For my mom's 80th birthday I treated her to a number of first-time experiences: Las Vegas, a live play, and a helicopter ride!

Something Interesting

I love to bake. Pies & cakes are my specialties.