ErinSetter's picture
Erin Setter
Manager, Partner Engagement
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ErinSetter's picture

Erin Setter is a manager, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Erin is responsible for developing and nurturing relationships with Brand USA partners in the Midwest to maximize partner participation in cooperative marketing programs.

Erin, who joined Brand USA in October 2015, started as a partner service representative and, in two years, managed the execution of contracts to fulfil partner marketing plans with Brand USA.  She came to Brand USA from AMSAQ, Inc., in Rockville, Maryland, where she worked as a research assistant on annual support service contracts.  In college, she interned for the industry relations manager at Explore Minnesota in St. Paul, Minnesota.

Erin graduated from University of Minnesota with a bachelor of science degree in recreation resource management, resourced-based tourism and a minor in film studies. Erin has visited three countries and 22 states in the United States.  She was drawn to Brand USA because she was attracted to the cooperation of the tourism industry in bringing together tourism sectors for the greater success of a travel destination - economically as well as socially and environmentally.

Erin Setter
Manager, Partner Engagement

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Erin

Community Service

I lead the volunteer Hospitality Team at my church responsible for making people comfortable with coffee and snacks.

Hometown/Home State

My family is multi-generational Wisconsinites but I grew up close to the border of Minnesota so I play Duck, Duck, Gray Duck.

Travel in the USA

My favorite tourist activity is visiting historic homes, bonus points for onsite artisans.