Imani Carter is senior manager, graphic design and communications for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Imani is responsible for developing and managing a wide variety of marketing assets: including print collateral, corporate advertorials, email templates, newsletters, and presentations to support the marketing communications strategies and programs related to Brand USA’s business-to-business initiatives. Imani also provides editorial support for Brand USA’s corporate communication channels.
Imani joined the Brand USA team in July of 2016. Prior to that, Imani was a Corporate Communications Specialist for Career Communications Group in Baltimore, Maryland. While in this role, Imani developed and distributed press releases, worked closely with the CEO to produce marketing and communication plans, managed the company newsletter, and designed email blasts and product landing pages.
Imani received her Master of Arts degree from the University of Baltimore and a Bachelor of Arts degree from Hampton University. Her accolades don’t stop there, when she was 22 she self-published a book of poems and short stories.
Imani enjoys writing, music, singing, binge-watching Netflix, and traveling—which is what drew her into Brand USA. Imani says, “Brand USA is the best place for me to complete a job I love while promoting travel and tourism.”
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060