JenniferRoss's picture
Jennifer Ross
Director, Global Marketing Programs
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JenniferRoss's picture

Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors.

Prior to joining Brand USA in December 2013, Jennifer held various roles as an educator. She spent three years teaching elementary school in Naples, Italy. Upon returning to the U.S., Jennifer was a program coordinator with Envision EMI, a provider of experiential learning programs for gifted students. A native of Charleston, South Carolina, Jennifer holds a bachelor’s degree from the College of Charleston in business administration. Jennifer has a strong passion for rowing. As such, she is the volunteer and community outreach coordinator for the Capital Rowing Club and can be found most days rowing on the Anacostia River.

Jennifer Ross
Director, Global Marketing Programs

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Jennifer

Community Service

Community Outreach for Capital Rowing Club

Favorite Travel Memory

Family vacations to the Great Smoky Mountains growing up

Hometown/Home State

Charleston, South Carolina