Team & Leadership


Jevonya Hughes

Sr. Manager, Digital Analytics

Jevonya Hughes is senior manager, digital analytics for Brand USA, the nation’s public-marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Jevonya is responsible for measuring, communicating, and optimizing the performance of Brand USA marketing campaigns.

Jevonya, who joined Brand USA in August 2018, previously worked as the senior digital analyst at Pew Charitable Trusts, a web analytics instructor at General Assembly, a Web analytics/UX specialist at JBS International, and an audience engagement web producer at

A graduate of Norfolk State University with a bachelor’s degree in mass communication, Jevonya was drawn to Brand USA’s mission to promote travel to all the destinations the USA has to offer, which compliments her passion for travel. Jevonya, an avid traveler, has visited 17 states – 10 of them in the past 1 ½ years. She is a diehard Dallas Cowboys fan.

More about Jevonya Hughes

Favorite Travel Memory

My visit to the Dallas Cowboys Stadium for a guided tour and the game against the Philadelphia Eagles the following day.


Virginia Beach, Virginia

Favorite Travel Destination

New York City, New York! I really like Times Square.