Jevonya Hughes is senior manager, digital analytics for Brand USA, the nation’s public-marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Jevonya is responsible for measuring, communicating, and optimizing the performance of Brand USA marketing campaigns.
Jevonya, who joined Brand USA in August 2018, previously worked as the senior digital analyst at Pew Charitable Trusts, a web analytics instructor at General Assembly, a Web analytics/UX specialist at JBS International, and an audience engagement web producer at AARP.org.
A graduate of Norfolk State University with a bachelor’s degree in mass communication, Jevonya was drawn to Brand USA’s mission to promote travel to all the destinations the USA has to offer, which compliments her passion for travel. Jevonya, an avid traveler, has visited 17 states – 10 of them in the past 1 ½ years. She is a diehard Dallas Cowboys fan.