JoannPelipesky's picture
Joann Pelipesky
Vice President, Human Resources & Administration
Share on facebook Share on twitter Share on linkedin Share by emailDownload PDF
JoannPelipesky's picture

Joann Pelipesky is vice president, human resources and administration for Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism marketing effort. In this role, Joann has the responsibility for the creation and implementation of policies and procedures encompassing all aspects of human resources, including employment, compensation and payroll, orientation and training, placement, staff planning and development, benefits, and employee relations. In addition, Joann oversees the office administration team.

Since joining Brand USA in March 2015, Joann has provided leadership and strategic support in the design, management, and implementation of effective human resource strategies, services and functions including ways in which Brand USA can attract, retain, motivate, support, and develop employees. Prior to joining the Brand USA team, Joann was the Director, Human Resources and Benefits at Squire Patton Boggs LLP in Washington, DC. Before that, Joann held various titles in Human Resources and Food and Nutrition Management in New York and Metro DC with Marriott Corporation and Sodexo. Joann holds a Masters of Business Administration as well as a Masters of Science from The Johns Hopkins University. She also has a Bachelor Science from Seton Hill College and is a Registered Dietitian. Joann stays busy by being a member of the Society of Human Resource Management (SHRM), volunteering at N Street Village, and for other worthy causes in the metro area.

Most people don't know Joann was an Irish Step Dancer before Riverdance became popular. With a twin brother and fifty-five first cousins, she is a big family person. Joann and her husband, David, reside in the Washington, DC Area and enjoy golf, travel, and cheering on Pittsburgh sport teams.

Joann Pelipesky
Vice President, Human Resources & Administration

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website and follow Visit The USA on Facebook, Twitter, and Instagram.


More about Joann

Favorite Travel Destination

Las Vegas, Nevada – I love desert scenery, the shows, the restaurants, the people watching, the shops, and the golf.

Favorite Travel Memory

Attending the 2008 Masters Golf Tournament. It truly was a religious experience!

Hometown/Home State

Pittsburgh, Pennsylvania – truly a destination to visit if you love history, great food, museums, and sports of course.