Kristen Branscum
Brand USA Board Member
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Kristen Branscum was named Commissioner of the Kentucky Department Tourism in January 2016, returning to the office after previously serving as Tourism Development Director from 2004-2008. As Commissioner, she and her staff are responsible for marketing and promoting Kentucky as a travel destination domestically and internationally. 

Commissioner Branscum is a member of the Board of Directors for Travel South USA and is currently serving as Chairwoman through August 2019.  Branscum is a member of the US Civil Rights Trail Marketing Alliance where she is currently serving as Chair for this organization as well.  She is also a member of the board for the Kentucky Travel Industry Association, the Kentucky Derby Festival and the Southeast Tourism Society. 

Prior to being named Commissioner, Branscum worked for eight years in the Kentucky Department of Agriculture in various leadership roles.  From 2012-2016, she was Executive Director of Marketing for the department and oversaw the highly successful Kentucky Proud™ branding program, which is the official logo for agricultural products in the state. 

Commissioner Branscum is a graduate of Auburn University and received post-graduate degrees at the University of Kentucky.  She is a native of Russell Springs, Kentucky and currently lives in Lexington.

Kristen Branscum was named Commissioner of the Kentucky Department Tourism in January 2016, returning to the office after previously serving as Tourism Development Director from 2004-2008. As Commissioner, she and her staff are responsible for marketing and promoting Kentucky as a travel destination domestically and internationally. 

Commissioner Branscum is a member of the Board of Directors for Travel South USA and is currently serving as Chairwoman through August 2019.  Branscum is a member of the US Civil Rights Trail Marketing Alliance where she is currently serving as Chair for this organization as well.  She is also a member of the board for the Kentucky Travel Industry Association, the Kentucky Derby Festival and the Southeast Tourism Society. 

Prior to being named Commissioner, Branscum worked for eight years in the Kentucky Department of Agriculture in various leadership roles.  From 2012-2016, she was Executive Director of Marketing for the department and oversaw the highly successful Kentucky Proud™ branding program, which is the official logo for agricultural products in the state. 

Commissioner Branscum is a graduate of Auburn University and received post-graduate degrees at the University of Kentucky.  She is a native of Russell Springs, Kentucky and currently lives in Lexington.

Kristen Branscum
Brand USA Board Member

ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.

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