KristenBranscum's picture
Kristen Branscum
Brand USA Board Member
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KristenBranscum's picture

Kristen Branscum was named the director of strategic planning for the Kentucky Tourism, Arts and Heritage Cabinet which comprises multiple agencies involved in the state’s $15 billion a year travel industry.

Branscum, who was named director in July 2019, is responsible for strategic planning for the cabinet which includes: the Department of Tourism, Department of Parks, the Office of Adventure Tourism, Department of Fish and Wildlife Resources, Kentucky Historical Society, Humanities Council, State Fair Board, Heritage Council, Center for African American Heritage, Kentucky Center for the Performing Arts, Governor’s School for the Arts, Kentucky Artisans Center in Berea, Kentucky Arts Council, Kentucky Horse Park, and the Kentucky Film Office.

Branscum is a member of the board of directors for Travel South USA and served as chairwoman through August 2019.  Branscum is a member of the U.S. Civil Rights Trail Marketing Alliance where she is currently serving as chair for this organization.  She also is a member of the board for the Kentucky Travel Industry Association, the Kentucky Derby Festival, and the Southeast Tourism Society. 

She previously served as Commissioner of the Kentucky Department Tourism since January 2016 -  responsible for marketing and promoting Kentucky as a travel destination domestically and internationally.  She worked as the tourism development director at the department from 2004-2008.  Branscum worked for eight years in the Kentucky Department of Agriculture in various leadership roles.  From 2012-2016, she was executive director of marketing for the department and oversaw the highly successful Kentucky Proud™ branding program, which is the official logo for agricultural products in the state. 

Branscum is a graduate of Auburn University and received post-graduate degrees at the University of Kentucky.  She is a native of Russell Springs, Kentucky and currently lives in Lexington.

Kristen Branscum
Brand USA Board Member

ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.

For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.

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