Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs.
Maria, who joined Brand USA in May 2017, concentrates on developing and overseeing revenue generating partnerships and strategies for all domestic-based partners. With 16 years of travel/hospitality experience in national sales, strategic partnerships, marketing and advertising, Maria came to Brand USA from Amtrak, where she was the senior director, national sales and business alliances. At Amtrak she managed the field marketing and sales team of 27 responsible for growing ridership and revenue on Acela, long distance and state operated trains across the US. Maria was instrumental in identifying a new corporate sales strategy to grow corporate accounts, government accounts and international sales with tour operators. Within the first year, she led the team to close 19 new corporate accounts and generated over $5 million in contracted revenue. She also led and managed the field marketing and advertising efforts in local markets across the country increasing brand awareness of Amtrak. Prior to that role, she worked at Choice Hotels International, most recently as senior director, account management and marketing within the strategic partnerships group. At Choice, Maria led the account management team responsible for marketing and promoting partner’s products and services to hotel franchisees, owners and consumers. She set the direction and spend of the marketing funds and managed vendor and partner accounts to grow incremental revenue for Choice and partners.
Maria graduated from Wheaton College with a Bachelor of Arts and received her Masters of Business Administration from John Hopkins University, Carey School of Business. An avid traveler who has visited 24 countries and 32 states in the United States, Maria lives with her husband, Guy, and three daughters.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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