Mike Fullerton is scheduled to give an update on Brand USA's efforts to increase international visitation to the United States...
Mike Fullerton is senior director of public affairs at Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts.
In this role, Mike represents Brand USA and keeps key stakeholders and others apprised of the work of Brand USA by responding to requests for information and providing timely updates. These stakeholder groups include Congress, the Departments of Commerce, Interior, Homeland Security, state and local governments, and various travel and tourism industry associations.
Mike spent nearly a decade of service in the United States federal government at the U.S. Department of Homeland Security and the U.S. Department of Commerce. While at both departments, Mike worked with Congress, governors, mayors, law enforcement, international partners, and the private sector. While at Homeland Security, Mike worked on the Secure Borders Open Doors Advisory Committee, a joint DHS/State Departmental effort to keep the country safe while also welcoming. The advisory committee was comprised of leaders from tourism, security experts, and associations concerned with trade and representatives from airports and airlines. At the Commerce Department, Mike worked with the Office of Travel and Tourism Industries on Congressional outreach.
Mike has consulted for several companies in the homeland security sector and has worked with several law enforcement associations, serving on the National Sheriffs' Association Homeland Security and Immigration and Border Security Committees.
Mike graduated from the University of Connecticut with a Bachelor of Arts in Political Science.
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Mike Fullerton presented the Keynote on National Tourism Trends at the Pennsylvania Restaurant & Lodging Association DMO...
Mike Fullerton, is participating in the Oklahoma Travel Industry Association Board/Key Member Meeting.
Mike Fullerton will provide a Brand USA update and speak on the organization's contributions to the travel economy.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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