Mike Gallagher
Brand USA Board Member
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Mike Gallagher is co-chairman and co-founder of City Pass, Inc., an innovative attractions marketing company that provides significant savings on ticket packages to the top attractions in 12 North American destinations. The idea sprang from the collaborative efforts of co-founders Mike Gallagher and Mike Morey. Beginning in 1996, the two combined their respective attraction marketing and industry research skills to launch a company whose products currently enjoy a 98 percent customer recommendation rating. From its initial 1997 debut in the cities of San Francisco, Calif. and Seattle, Wash. the CityPASS program has expanded to include New York City, N.Y; Southern Calif., Atlanta, Ga; Boston, Mass; Chicago, Ill.; Dallas, Texas; Houston, Texas; Philadelphia, Pa; Tampa Bay, Fla; Toronto; and Southern Calif. The Southern California CityPASS card includes prepaid admission to four family-friendly theme parks: Disneyland®, Disney California Adventure Park, SeaWorld San Diego, and LEGOLAND California.

Prior to launching City Pass, Gallagher accumulated a wealth of experience as both a theme park executive and a tourism leader. He started his career in various operations and marketing capacities at SeaWorld San Diego, Calif. and the San Diego Zoo. In 1974, Gallagher joined Marine World Africa USA (now Six Flags Discovery Kingdom). In 1980, at the age of 28, he was promoted to the position of executive vice president of marketing, where he played a key role in all aspects of the park’s operation, including serving as one of the primary forces behind Marine World’s successful move from Redwood City to Vallejo, Calif. in 1985.

Gallagher is a leading figure in the travel industry. He is a founding commissioner of Visit California (formerly the California Travel and Tourism Commission), established in 1998. He was the chairman of the California Travel Industry Association in 1985 and again in 1995. In 2016, he was appointed by the U.S. Secretary of Commerce to a second two-year term on the Travel and Tourism Advisory Board.

Gallagher was also actively involved in the passage of the Travel Promotion Act in 2010 and was a member of the task force that created the blueprint for the Corporation for Travel Promotion, now Brand USA. In 2018, he was appointed to Brand USA’s board of directors, where he will help to guide the efforts of America’s official destination marketing organization.

In 2005, Gallagher was honored as California’s Tourism Entrepreneur of the Year. More recently, he was recognized by the Pacific Area Travel Writers Association International (PATWA) with a 2010 Hall of Fame Lifetime Contribution in Tourism Award. In 2013, he was inducted into the U.S. Travel Association’s prestigious Hall of Leaders, which recognizes “sustained, noteworthy contributions that have positively impacted the travel industry, stimulated greater achievement, and raised industry-wide standards.” And in January 2015, he was honored with the Hotel Excellence Awards’ Lifetime Achievement Award for his efforts on behalf of New York City, N.Y’s hospitality industry.

Gallagher and his wife, Connie, who have three children, split their time between their home in California’s Napa Valley and their residence in Washington, DC.

Mike Gallagher
Brand USA Board Member

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.