Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs.
Monica joined the Brand USA team in July of 2016. Prior to that, Monica was an Account Supervisor, Digital Strategist at Ogilvy where she was responsible for leveraging quantitative and qualitative research to inform campaign strategy, developing and implementing digital and social media strategies, and creating and managing campaign measurement frameworks. Prior to Ogilvy, Monica was an Associate Strategist at Jack Morton Worldwide where she managed website content and provided support in executing integrated marketing and advertising campaigns.
Monica has been part of award winning campaigns throughout her career. A few of her accolades include: Winner, Eloqua Markie Award, Most Creative Marketing Campaign; Finalist, MITX Interactive Awards, Direct-Response Campaign Category; and Winner, In2 SABRE Awards, Measurement, Post-Campaign Analysis.
Monica received her Bachelor of Arts in Communications from Boston College. She enjoys plants, crafts, karaoke, trying new restaurants, and traveling. Fun facts about Monica: she has danced with American ballet dancer, Misty Copeland, and considers herself a Harry Potter fanatic.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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