Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs.
Monica joined the Brand USA team in July of 2016. Prior to that, Monica was an Account Supervisor, Digital Strategist at Ogilvy where she was responsible for leveraging quantitative and qualitative research to inform campaign strategy, developing and implementing digital and social media strategies, and creating and managing campaign measurement frameworks. Prior to Ogilvy, Monica was an Associate Strategist at Jack Morton Worldwide where she managed website content and provided support in executing integrated marketing and advertising campaigns.
Monica has been part of award winning campaigns throughout her career. A few of her accolades include: Winner, Eloqua Markie Award, Most Creative Marketing Campaign; Finalist, MITX Interactive Awards, Direct-Response Campaign Category; and Winner, In2 SABRE Awards, Measurement, Post-Campaign Analysis.
Monica received her Bachelor of Arts in Communications from Boston College. She enjoys plants, crafts, karaoke, trying new restaurants, and traveling. Fun facts about Monica: she has danced with American ballet dancer, Misty Copeland, and considers herself a Harry Potter fanatic.