Nick Mattera is senior director, consumer marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.
In this role, Nick – who joined Brand USA in July 2018 - oversees consumer marketing and social media campaigns and content development for the organization. Prior to Joining Brand USA, Nick has spent more than eight years working in the travel and hospitality industry, most recently serving as director, digital and social media marketing at Dubai Tourism and Commerce Marketing in the UAE. Nick spent the previous six years in Las Vegas, Nevada leading digital marketing and strategy at the Las Vegas Convention and Visitors Authority as senior director and as social media manager at MGM Resorts International. Nick also worked as communications manager at the Niagara Tourism and Convention Corp. in Niagara Falls, New York.
A graduate of State University of New York (SUNY) Buffalo with a bachelor’s degree in journalism/communications, Nick was drawn to Brand USA because of his previous experience in the travel and hospitality industry and his passion for travel.
An avid adventurer, Nick has traveled to 32 countries worldwide and visited 32 states. He is on a quest to visit all 59 national parks in the United States and almost is halfway there with seeing 26 of them so far. A Buffalo, New York native, Nick’s favorite travel destinations in the U.S. are Maine in the fall and Yosemite National Park in the spring. One of his favorite travel memories is backpacking, hiking, and camping in Southern Utah through the Zion, Bryce Canyon, and Arches National Parks.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060