Rosina Barbastefano is director, consumer research for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Rosina executes and supports a global market intelligence program that informs both internal and cooperative partner initiatives.
Rosina joined the Brand USA team in June of 2018 to manage the consumer research and metrics programs that measure the effectiveness of marketing efforts at Brand USA. She was previously at NYC & Company, the destination marketing organization for the City of New York. During her six-year tenure at NYC & Company, Rosina designed and managed the organization's market research programs. Prior to NYC & Company, Rosina was a partner at GM Bikes in Hialeah, FL and a research associate at Newlink Group in Miami, FL., where she conducted and executed brand and marketing studies.
Rosina was born and raised in Colombia, where she earned her Bachelor of Arts in Political Science from the Pontifical Xavierian University of Bogota. She holds a Master of Arts from Florida International University and a Master of Arts from Columbia University in New York. She lives with her wife, Isabela, and their daughter, Mila.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
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