Tiwana Perry is a senior manager, corporate communications for Brand USA, the nation's destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation's economy and enhancing the image of the USA worldwide. In this role, Tiwana focuses on Brand USA’s international communications strategy and corporate events.
Prior to joining Brand USA in November 2013, Tiwana held leadership positions in marketing at Fortune 100 organizations such as Bank of America and Merrill Lynch. Tiwana graduated from Old Dominion University with a bachelor's degree in communications with a concentration in media studies. She is studying for the CMP (Certified Meeting Professional) certification and the PMP (Project Management Professional) certification. She is co-chair of MACE Committee for the Potomac chapter of Meeting Professionals International, Inc., and on the advisory board for Prevue Magazine, which provides meeting and incentive planners with insightful group experiential and destination coverage.
A Bronx native, Tiwana loves traveling to beach destinations for rest and relaxation. She has visited much of the Caribbean, Mexico, and South America. She enjoys cooking, trying new international cuisines, and entertaining at home. No doubt, Tiwana will be continuing her beach travels and learning to cook more delicious international dishes.
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with more than $38 billion in total economic impact and supporting, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
BRAND USA | 1725 EYE STREET NW, EIGHTH FLOOR | WASHINGTON, DC 20006 | 202.536.2060