As we close out the year, I’m proud of the progress we’ve made together in my first six months as President and CEO of Brand USA. From innovative campaigns and immersive programming to record-breaking events and meaningful global engagement, we’ve built a strong foundation for growth and collaboration in 2025 and beyond.
Brand USA and Expedia’s A Somewhere for Everyone campaign inspires travelers from Canada and Japan to explore the USA through seamless trip planning and diverse experiences. Running through February 2025, it features innovative tools like Expedia Travel Shops and highlights the USA as a destination for all.
Brand USA is rolling out new shows and partnerships to inspire travel this December. Discover unique U.S. destinations with new GoUSA TV series, including Four Corners Mystery Tour and fresh episodes of Small Town Big Story. And GoUSA TV is now streaming in the UK on ITVX, reaching millions of viewers.
Brand USA Travel Week U.K. & Europe 2024 connected industry leaders through a record-breaking 6,500 one-to-one meetings and enrichment sessions, reinforcing the USA’s appeal as a top destination for European travelers.
This fall, Brand USA showcased the best of U.S. travel through MegaFam events and a dynamic USA House activation at SXSW Sydney. MegaFams welcomed 90 travel agents from South Korea, the UK, and Ireland to explore 22 states, with grand finales in Seattle and Chicago. At SXSW Sydney, USA House highlighted U.S. culture with live performances, hands-on experiences, and immersive programming, attracting thousands of attendees and celebrating the diversity of American destinations.
It’s been two years since the public release of OpenAI’s ChatGPT, which has kicked off a period of exponential change not just for the future of tourism, but the future of work. Brand USA is committed to ensuring the U.S. tourism and travel industry leads the globe in thought leadership and
The U.S. travel industry is experiencing strong growth, with visitation nearing pre-pandemic levels, spending exceeding past records, and expanded air connectivity making travel more accessible. Key markets and new trends are driving this momentum, positioning the U.S. for sustained success as a global travel destination.
U.S. officials announced record progress in travel and tourism, including 11.5 million visas issued in 2024 and reduced wait times. With 66 million visitors last year and 90 million projected by 2026, efforts are ramping up for global sporting events like the FIFA World Cup and Olympic Games.
January 13-17
The 2025 Mexico Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the Mexico travel industry.
January 19-24
The 2025 India Sales & Media Mission will give an opportunity for U.S. partners to reach key trade and media contacts in the India travel industry.
February 10-17
The 2025 New Zealand Expos will give an opportunity for U.S. partners to reach key trade contacts in the New Zealand travel industry.
February 13
The B2B sessions are an excellent opportunity to have one-on-one meetings with major decision makers: wholesalers, cruise operators and incentive companies in one venue. Buyers will be invited to attend from New Zealand as well as major cities throughout Australia.
March 17-21
The 2025 South America Sales Mission will give an opportunity for U.S. partners to reach key trade contracts in the South America Travel industry. Registration closes November 22, 2024.
March 23-28
In celebration of the 100th anniversary of the iconic Route 66 in 2026 and the many beautiful road trips across the USA, Brand USA will host The Great USA Road Trip in Europe, a multi-city road trip across the U.K. and Europe in spring 2025.
March 30 - April 4
In celebration of the 100th anniversary of the iconic Route 66 in 2026 and the many beautiful road trips across the USA, Brand USA will host The Great USA Road Trip in Europe, a multi-city road trip across the U.K. and Europe in spring 2025.
Click here to view our full calendar of events.
January 6-9, 2025 | Palm Springs, CA
Brand USA Attendee: Maya Hua, Jerod Fuchs, Chris Ellis
January 26-28, 2025 | Cheyenne, WY
Brand USA Attendees: Fred Dixon, Angie Briggs
February 11-13, 2025 | Dublin, Ireland
Brand USA Attendee: Fred Dixon
March 3-5, 2025 | Los Angeles, CA
Brand USA Attendee: Fred Dixon, Cassady Bailey, Skylar Clark, Jerod Fuchs, Maya Hua
March 31 - April 3, 2025 | Louisville, KY
Brand USA Attendee: Skylar Clark, Chris Ellis, and Dani Campana
ITTN | October 21, 2024
Fred Dixon, Brand USA President & CEO highlighted that “this is a record turnout with 216 tour operators, 74 media as well as 350 destinations and supplier partners.”. With 2024 hosted in London, he confirmed that next year would see London as host once more. Fred shared the message for the future, that he was “beyond thrilled and excited for all that we are going to do together in the months and the years ahead.“
TravelWeekly | November 10, 2024
But the longtime CEO of New York City Tourism & Conventions has already made some moves that signal the direction he plans to take Brand USA. Among them, the organization has added four C-suite positions that include executives focused on partnerships, marketing and a chief AI officer.
masculin.com | September 27, 2024
It’s been an intense summer for sports fans, from the Paris Olympics to the Copa America in Florida , to the US Open . But wait, the sporting adventure doesn’t stop there! If you have a passion for sports in your veins, know that the United States continues to shine as a land of major events. Between the 2026 World Cup , Super Bowl LIX , and the 2028 Olympics , it’s the perfect time to plan a trip that combines discovery and adrenaline.
ttg | October 18, 2024
Brand USA has highlighted a number of American destinations U.K. luxury advisors need to have on their radar for 2025. Jackie Ennis, vice president of global trade development, says that while it will always support the U.S.’s most popular tourist destinations, of the marketing organization is keen to boost the international profile of the country’s hidden gems too.
thebrandusa.com | November 12, 2024
From the world-famous tree at New York’s Rockefeller Center to Surfing Santas, Christmas boat parades and a town called Santa Claus, there’s nothing like Christmas in the USA. “Whether you’re looking for a cozy winter getaway, fabulous shopping, cultural attractions like concerts or ‘The Nutcracker,’ or a warm, sunny Christmas, we’ve got it,” said Fred Dixon, president and CEO of Brand USA, the nation’s destination marketing organization.
