Programs & Opportunities

Getting Started with Brand USA

Q: What kinds of cooperative marketing opportunities does Brand USA offer?

Brand USA offers cooperative marketing programs in multiple international markets. You can learn more about available programs here.

Q: Can I use the VisitTheUSA.com logo on my website or marketing material?

Yes! Brand USA has several market-specific logos that can be used on your website or international marketing materials. There is no fee for use, but we do have branding guidelines for the logo treatment. Please contact your partner engagement representative to begin the process.

Q: What non-monetary contributions can I make to Brand USA?

Brand USA welcomes the rights to use your images and videos, as long as you have the right to sublicense this material to Brand USA or other third parties. We would accept your content into our digital asset management system, the database our marketing team uses to promote the U.S. Please contact your partner engagement officer to learn more.

Q: I have a question about an international market. Whom do I contact?

Your partner engagement representative can provide research and other strategic information about the markets Brand USA is active in, and provide market overviews based on the research we conduct.

New to partnering with Brand USA? Start here. Learn how our programs work and explore opportunities to reach international travelers. A Partner Engagement Representative will guide you every step of the way.

Connect with the Team

Fall Sunrise at Pounding Mill Overlook in Brevard North Carolina

How Partnership Works

Contribute to Brand USA to extend your reach into international markets. The partnership taps into the scale, expertise, and platforms we’ve built to drive global demand for U.S. travel.

Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

We consult with you on creative, target markets, timing, and media channels, building a plan that advances our collective goals.

Campaigns featuring your destination or experiences go live in international markets, powered by Brand USA’s platforms reaching the audiences that matter to you.

We track performance throughout the campaign, capturing the data these programs generate so results stay grounded in real reach and engagement.

Market

Frequently Asked Questions

Get answers to the most common questions about partnering with Brand USA.

How do I partner with Brand USA?

Brand USA accepts cash contributions that we may deploy to promote international travel to the United States via results-driven programs and platforms. The partnership begins with a conversation with our partner engagement team, where we can walk you through the LOA contribution process and hear your international marketing objectives. Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

What are contributions used for?

Brand USA will use contributions solely for marketing or promotional activity designed to attract international visitors. Activities can be tailored by international market, marketing channel, seasonality, and target audience. Cooperative marketing is one of the major marketing categories Brand USA is active in, providing the opportunity to partner with organizations — regardless of budget and size — to together promote travel experiences to, through, and beyond the gateways.

What kinds of cooperative marketing opportunities does Brand USA offer?

Can I use the VisitTheUSA.com logo on my website or marketing material?

What non-monetary contributions can I make to Brand USA?

I have a question about an international market. Whom do I contact?

See the Impact Firsthand

Brand USA drives business to communities across Kentucky — filling seats on tours that wouldn’t exist without international reach.
Around the world, travelers are discovering a Texas more dynamic than ever, and Brand USA is connecting them to the energy of cities like Dallas.
Brand USA puts communities and destinations on the map for international travelers — making an impact for small businesses across the country.

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What Partners Are Saying

“I was looking at our campaigns that we did last year through Brand USA, and we had over a hundred million impressions through these campaigns, which with a state like Colorado, means a lot.”

Andrea Blankenship Deputy Director, International Tourism, Colorado Tourism Office
“We’ve seen double-digit, year-over-year increases in many international markets, and that’s in large part due to our partnership with Brand USA and reaching audiences through that partnership. As we look forward into the future, that’s a big part of our business model, and we want to lean into that partnership as much as possible.”

Brian Lowack President & CEO, Visit St. Pete-Clearwater
“International travel is so important for us. We see travel as bridging cultures together: the Hawaiian culture, the local culture, and the international destinations. Brand USA is really important because it expands our reach and our dollars. Having Brand USA represent the United States matters because we want to encourage that kind of exchange, and it helps boost the economy. That’s great for both the United States and Hawaii.”

Caroline Anderson Interim President & CEO, Hawaii Tourism Authority
“We’ve had a longstanding partnership with Brand USA. In the past, we’ve done video and trips with them, which was fantastic. We’re now working on opti-channel programs with them and it’s been great. They’re a really great partner, not only for us, but for our smaller DMOs can actually work with them as well.”

Katie Pegan International Tourism Specialist, Idaho Tourism
“Working with Brand USA and having the ability to do partnerships with them has really helped us leverage funds and expand into markets more deeply. It has enabled us to do paid advertising campaigns that are very effective, again, almost doubling what we’re able to do on our own.”

Carolann Ouellette Director, Maine Office of Tourism