Brand USA maximizes the economic and social benefits of travel to the United States fostering a better understanding between people and cultures and creating jobs essential to the U.S. economy.
The Brand USA Board of Directors convenes quarterly and is governed by 11 members appointed by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security. More information about Brand USA board meetings is available by clicking the link above.
Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide.
Throughout the year, Brand USA hosts and participates in numerous tradeshows, sales missions, webinars, and other themed events around the globe.