Programs that Inspire

Inspire programs are designed to build awareness, so performance is measured by impressions. As a result, the primary KPI across all Inspire placements is reach rather than conversions.

Inspire works best for U.S. product and destinations that need to build top-of-mind awareness before travelers start actively planning. It’s the top of the funnel — putting U.S. experiences in front of people who haven’t started researching yet, through high-visibility placements like out-of-home, digital, and social.

Brand USA accepts cash contributions that we may deploy to promote international travel to the United States via results-driven programs and platforms. The partnership begins with a conversation with our partner engagement team, where we can walk you through the LOA contribution process and hear your international marketing objectives. Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

Brand USA will use contributions solely for marketing or promotional activity designed to attract international visitors. Activities can be tailored by international market, marketing channel, seasonality, and target audience. Cooperative marketing is one of the major marketing categories Brand USA is active in, providing the opportunity to partner with organizations — regardless of budget and size — to together promote travel experiences to, through, and beyond the gateways.

Brand USA offers cooperative marketing programs in multiple international markets. You can learn more about available programs here.

Yes! Brand USA has several market-specific logos that can be used on your website or international marketing materials. There is no fee for use, but we do have branding guidelines for the logo treatment. Please contact your partner engagement representative to begin the process.

Brand USA welcomes the rights to use your images and videos, as long as you have the right to sublicense this material to Brand USA or other third parties. We would accept your content into our digital asset management system, the database our marketing team uses to promote the U.S. Please contact your partner engagement officer to learn more.

Your partner engagement representative can provide research and other strategic information about the markets Brand USA is active in, and provide market overviews based on the research we conduct.