How Creators Inspire USA Travel
The World Cup brought the world to America. The tournament ended, but the surprises didn’t. Brand USA used the moment to pull its creator program forward, using trusted third-party voices to show what visitors can expect beyond the stadiums. The local diner, the county fair, and the town that became the detour all become first-person accounts of what traveling through the USA is like in real-time.
Campaign Results Year to Date
A First-Person Perspective Builds Trust. Our strategy deliberately pushed creators into new destinations, dispersing international attention throughout the country. These trips highlighted incomparable national parks, quirky roadside attractions, iconic American attractions, and more experiences that will always live beyond major events, reinforcing the More To Love message. Results are from June – September, 2026.
USA Assets Generated by Creators
Itineraries
Featured States & Territories
Million Organic Impressions
It Matters
Watch how third-party validation on the ground in real time tells a story that comes to life through experience.
Elevating Trusted Voices
While tapping into creator audiences is important, it’s also critical for Brand USA to leverage content on our own channels and showcase how we send influencers around the USA. You can easily identify creator content on the @VisitTheUSA Instagram account, where we add story takeovers to our highlights and label “Real Trip” content in the feed so it’s easier for travelers and destinations to find.
