Our Impact
Brand USA Economic Impact
Every new international visitor influenced by Brand USA’s work brings new spending into American communities.
Driving Measurable Impact in FY25
According to Tourism Economics, Brand USA’s FY25 marketing efforts generated measurable impact through additional visitation, spending, and jobs. – Study by Oxford Economics
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Total Economic Impact
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Additional Visitors
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Additional Spend
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Additional Jobs Supported
Go Deeper
Plans, reports, and the data behind our work.
State Fact Sheets
Explore economic impact data across all 50 states and U.S. territories.