Programs & Opportunities

Partner with Brand USA to Reach the World

Q: Can I use the VisitTheUSA.com logo on my website or marketing material?

Yes! Brand USA has several market-specific logos that can be used on your website or international marketing materials. There is no fee for use, but we do have branding guidelines for the logo treatment. Please contact your partner engagement representative to begin the process.

Q: What non-monetary contributions can I make to Brand USA?

Brand USA welcomes the rights to use your images and videos, as long as you have the right to sublicense this material to Brand USA or other third parties. We would accept your content into our digital asset management system, the database our marketing team uses to promote the U.S. Please contact your partner engagement officer to learn more.

Q: I have a question about an international market. Whom do I contact?

Your partner engagement representative can provide research and other strategic information about the markets Brand USA is active in, and provide market overviews based on the research we conduct.

As the nation’s destination marketing organization, Brand USA promotes travel to, through, and beyond the gateways of the United States. Our cooperative marketing programs give partners of every size easier access to global markets, whether you’re a city or state destination, a travel brand, or an industry stakeholder. Whatever your goals, there’s a program built to help you reach international travelers.

Connect With Our Team

Explore Our Programs

Cooperative campaigns that meet international travelers at every stage of the journey, from the first dream to the booked trip.

Inspire

Awareness and inspiration-focused campaigns that reach international travelers at the top of the funnel.

Engage Programs

Digital content and social programs that turn inspiration into consideration and intent to visit.

Activate Programs

Trade and travel advisor programs that convert intent into bookings across key source markets.

Explore Programs by Market

See the Impact Firsthand

Brand USA drives business to communities across Kentucky — filling seats on tours that wouldn’t exist without international reach.
Through Brand USA’s cooperative model, destinations turn shared investment into global marketing power none could afford on their own.

Programs that Inspire
Around the world, travelers are discovering a Texas more dynamic than ever, and Brand USA is connecting them to the energy of cities like Dallas.

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Frequently Asked Questions

Get answers to the most common questions about partnering with Brand USA.

How do I partner with Brand USA?

Brand USA accepts cash contributions that we may deploy to promote international travel to the United States via results-driven programs and platforms. The partnership begins with a conversation with our partner engagement team, where we can walk you through the LOA contribution process and hear your international marketing objectives. Partners are not “partners” in the legal or tax sense. We use “Partners” colloquially in the place of Members. Cash contributors to Brand USA are considered Members of Brand USA.

What are contributions used for?

Brand USA will use contributions solely for marketing or promotional activity designed to attract international visitors. Activities can be tailored by international market, marketing channel, seasonality, and target audience. Cooperative marketing is one of the major marketing categories Brand USA is active in, providing the opportunity to partner with organizations — regardless of budget and size — to together promote travel experiences to, through, and beyond the gateways.

Can I use the VisitTheUSA.com logo on my website or marketing material?

What non-monetary contributions can I make to Brand USA?

I have a question about an international market. Whom do I contact?

What Partners Are Saying

“Travel conducted out of Brand USA helps to create jobs and economic impact on main streets all throughout the U.S. Every state, every territory.”

Brad Dean President & CEO, Explore St. Louis
“When we partner with Brand USA, we reach an international audience that also understands that Brand USA is our DMO for the entire country, so it legitimizes Visit Detroit’s efforts. So when Detroit is saying, “We partner with Brand USA,” we’re also getting that validation and I think that works to our advantage.”

Claude Molinari President & CEO, Visit Detroit
“We have found that over time the relationships that we’ve built through Brand USA have been a really great opportunity for us to kind of continue to remind people why Minnesota is so great.”

Lauren Bennet McGinty Executive Director, Explore Minnesota
“We have a small budget compared to a lot of other states, so for us being able to partner with Brand USA makes a lot of our marketing efforts on the international front, possible through the partnership and really just amplifying what we’re trying to do.”

Rochelle Hicks Director of Tourism, Visit Mississippi
“Brand USA is crucial to our international tourism development. We don’t have the funding to go out there on our own, nor do we have the expertise, because each international market is distinct and unique. Brand USA has been a key partner for us in establishing those relationships and helping us get to a footing in various countries around the world.”

Wit Tuttell Executive Director, Visit North Carolina

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Connect With Our Partner Engagement Team

Our partner engagement team helps partners navigate programs and maximize results.