Activation
CANUSA Program FY26
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55.
Program Benefits
- Largest specialized tour operator in Germany for the US.
- CANUSA customer average length of stay in the US is 20+ days.
- Product creation.
- 95% of CANUSA customers book a complete travel package with flight, rental car/camper or accommodations.
Packages
CANUSA Content Creation
Social Media Promotion
- 3 posts on Facebook (1 month, 70,000 fans)
- 3 posts on Instagram (1 month, 14,400 followers)
- Pinterest Ad Promotion (1 month, 300,000 impressions)
- Instagram Basic
- 2 posts promoting a travel package and content on canusa.de
- 1 individually created Instagram reel or story
- 1 month, 14,400 followers
Online Promotion
- Individual recommendation ads, retargeting ads (2 months, 6,000,000 impressions)
Email Promotion
- Exclusive presentation of the destination as only topic of the newsletter (1 newsletter, 40,000 readers)
Content Creation
- Update or creation of landing page, promotion via Facebook (70k fans), Instagram (14.4k followers) and email newsletter (250k readers). (Evergreen, 334,400 fans, followers and readers)
Total Estimated Impressions 6,773,200