Consumer Media
India Market Entry Program FY26
India is one of the top inbound tourism markets to the USA. Brand USA has designed a Market Entry Program to help US destinations better engage with the market by providing research and market insights tailored to their destination as well as trade industry outreach and support.
This program will help the US be more effective in entering the India market and help us gain more exposure with the travel trade.
Program Benefits
- Market Overview customized for destination, with research insights and travel behaviors for Indians.
- Access Brand USA’s India Travel Trade and Media email database with a dedicated quarterly e-newsletter.
- Webinar tailored for destination engaging the India Travel Trade industry to build awareness and provide destination overview.
- Support from Brand USA’s India rep firm to support successful launch in market.
Packages
Trade Activity 1
Research & Industry Webinars:
- Market Overview customized with research insights and travel behaviors for Indians visiting US destinations.
- Market Overview webinar presented by Brand USA HO and India team to destination industry - shared with key stakeholders in industry.
- Travel Trade webinar tailored for introduction to travel trade in India, broad based webinar, introduce US destinations, and collect feedback. (70+ agents)
Trade & Media Support:
- Brand USA India Dedicated E-Newsletter – 1 Trade (7,000 subscribers)
- Brand USA India Dedicated E-Newsletter – 1 Media (300 subscribers)
- Travel agent discovery calls to 10 target tour operators
- Media or Trade Fam (3+1 escort)*
- 5 media coverage
*Additional travel costs are associated with the Media or Trade Fam
USA Discovery Program: USA Discovery Program India Incentive for badge holder. (Must have an existing badge to receive this asset)
Trade Activity 2
Research & Industry Webinars:
- Market Overview customized with research insights and travel behaviors for Indians visiting US destinations.
- Market Overview webinar presented by Brand USA HO and India team to destination industry - shared with key stakeholders in industry.
- Travel Trade webinar tailored for introduction to travel trade in India, broad based webinar, introduce US destinations, and collect feedback. (70+ agents)
Trade & Media Support:
- Brand USA India Dedicated E-Newsletter – 1 Trade (7,000 subscribers)
- Brand USA India Dedicated E-Newsletter – 1 Media (300 subscribers)