Trade Focused
2026 Brand USA Travel Week (U.K. & Europe)
Brand USA Travel Week U.K. & Europe is scheduled for September 28 to October 1, 2026, taking place in Amsterdam, the Netherlands. Bringing together U.S. Exhibitors and U.K. & European buyers and media for a week of B2B meetings, networking, and enrichment, Brand USA Travel Week U.K. & Europe will host key U.S., U.K., and European travel industry players. In addition to B2B trade and media meetings, attendees will discuss trends, challenges, innovations, and the opportunity to drive future visitation to the United States.
Packages
2026 Brand USA Travel Week (U.K. & Europe)
Featured Sponsorship - Cash
Hosted Buyer Program
- Recognition as supporting key buyer flights (U.K. & Ireland); reduced touchpoints, scaled to the lower in-kind
Hospitality & Networking
- 7x All-Access Travel Week Registrations
- Inclusive of existing airline registrations across the three (3 with Leadership Track, one per airline)
- Leadership Dinner
- Media Reception: VIP media engagement with international press
- Shared airline lounge: One shared lounge in the Main Lobby (6 seats)
Media & Communications
- Press Release: Featured with executive quote, distributed across 375+ outlets
- Digital Assets Feature: Presence on Brand USA app and website
- Email Branding
Registration & Reporting
- Integrated Speaking Opportunity: Moderated panel seat or session, e.g., BAHolidays tour operator panel
- Post-event ROI report
Featured Sponsorship - In-Kind
Sponsorship of airline tickets for event
Premier Sponsorship
Brand Recognition
- Sponsor listing: Visible recognition as an official Travel Week 2026 sponsor
- :60 sponsor video: Aired during selected Enrichment programming
- Digital listing: Sponsor logo and listing on Travel Week website and app
Hospitality & Networking
- 5 Full registrations: 3 All-access; 2 with Leadership Track access
- Branded meeting space: Dedicated branded footprint in the Main Foyer for client meetings and brand activation
- Leadership Track & Dinner Access: registrations include access to executive programming and networking at the H'ART Museum Leadership Dinner
- Media Reception: VIP media engagement with international press, all 3 delegates
- Monday & Wednesday Evening Events: Opening Reception (Maritime Museum) + on-site reception
Media & Communications
- Press Release: Inclusion in the Travel Week press release distributed to 375+ outlets
- Email Branding: logo on all delegate emails plus Know Before You Go webinar presence
- LinkedIn Post: Mentioned in Brand USA LinkedIn post
- Post event ROI report
Supporting Sponsor
Brand Recognition
- Visible recognition as an official Travel Week 2026 sponsor
- Sponsor recognition during programming and main stage remarks
- Sponsor logo and listing on Travel Week website
Hospitality & Networking
- 2 all-access registrations (1 with Leadership track access)
- Presence in the shared sponsor lounge with logo placement
- Leadership Track and Networking Dinner access
- VIP media engagement with international press (all 2 delegates)
- Monday & Wednesday evening events
Media & Communications
- Mention in the Travel Week press release distributed to 375+ outlets
- Sponsor mention across all delegate communication emails
- 1 mention in a Travel Week LinkedIn post
- Comprehensive wrap-up report