Trade Focused
USA Discovery Program FY26
The USA Discovery Program is the USA’s learning and sales resource program for global travel agents. This comprehensive platform includes deep training and a range of sales enablement tools to help agents retain knowledge, promote USA travel to their clients, create itineraries, and make bookings with targeted sales support.
Brand USA is creating custom B2B training content and educating agents on diverse attractions, accommodations, natural wonders and more.
New platform features bronze, silver, gold, and platinum-tiered achievements, welcome/onboarding, behavioral automation to maintain advisor engagement after training, and many more!
Program Benefits
- The new platform is a state-of-the-art training experience featuring an inspiring look-and-feel designed to increase conversion rates. New behavioral automation such as “nudge” emails for increased graduation rates further user engagement.
- Every training module has extended life as a post-graduate resource. Modules reconfigure after users have earned a badge, adding a table of contents and summary bullet points for agents to recall destination stories and confidently share them with clients.
- The USA Discovery Sales Companion app brings training and collateral directly to the agents. This encourages continual engagement rather than one–time training.
- Program results in clear and concise global reporting through a dashboard linked to the Brand USA Partner Success Portal.
Packages
Existing B2C Showcase Extension
- The B2C showcase features videos, images, informative PDFs, detailed itineraries, and exclusive offers
- Real-time updates allow for changes to videos and brochures as desired
- All content can be shared by Advisors to clients to keep US destinations top of mind
- Prominent exposure across the platform – home screen
- Share with one tap on a device
Existing Badge Overhaul
For badges requiring more extensive updates, a full overhaul is done. In addition to the standard badge refresh, the following is also added/completed:
- 2 inline images OR 1 inline image & 1 inline video per page to help engage Agents
- Enhanced reporting
Existing Badge Refresh
Outdated badges are updated as needed, and a standard one-time basic update features:
- Imagery Swap and add 2 additional in-line images to the overview page 1 only.
- Copy and social media links to reflect new destination highlights (translated into all languages and optimized for web, iOS, and Android) Copy limit 250 words total. 50 Words per page.
- Updated RETAIN view of content for ongoing sales, and badge applies metallic tier status (Bronze, Silver, Gold, Platinum)
- Standard reporting
New Badge Bundle
For entirely new badges, Brand USA creates the following materials within the platform:
- 5 pages total (maximum 500 words each plus Useful Facts) + 5 questions (multiple choice, true/false)
- Homepage with sidebar popup for weblinks to website, social, etc.
- 4 content pages with ‘Useful Facts/Did You Know’ slider (max 4. 45 words each) at the bottom of each page to break up the content.
- 2 inline images OR 1 inline image & 1 inline video per page to help engage Agents
- Enhanced reporting