How Brand USA Promotes
Texas
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Texas boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Texas destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- Germany
- Mexico
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Texas experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners With 34 Organizations In Texas
- Accor North America
- American Airlines
- Arlington CVB (TX)
- Bandera County CVB
- Bay Area Houston CVB
- DFW International Airport
- El Paso CVB
- Grapevine CVB
- Medieval Times Dinner Show & Tournament
- Plano CVB
- River Oaks District
- San Angelo Chamber
- San Marcos CVB
- South Padre Island CVB
- Space Center Houston
- Tax Free Shopping, LTD
- Travel Texas
- United Airlines
- Visit Amarillo
- Visit Austin
- Visit Big Bend
- Visit Cedar Park Texas
- Visit Corpus Christi
- Visit Dallas
- Visit Fort Worth
- Visit Fredericksburg
- Visit Frisco
- Visit Galveston
- Visit Houston
- Visit Lubbock
- Visit Port Aransas & Mustang Island
- Visit San Antonio
- Visit Shenandoah Texas
- Visit The Woodlands
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia and New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- India Sales Mission
- Japan and Korea Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- The Great USA Road Trip Europe
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Texas was featured in several of these programs.
2024 Destination Immersions:
- Canada – Galveston, Houston
- Australia/New Zealand – Houston
2025 Destination Immersions:
- Latin America – Dallas, Houston
- United Kingdom-Ireland – Austin, Dallas

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.