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How Brand USA Promotes

Texas

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Economic Impact from Travel and Tourism

International travel to Texas boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. Source: Tourism Economics

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State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipts

Voices From the Field

  • “It’s fantastic to partner with Brand USA and with Visit Dallas to be able to showcase Medieval Times and the fun, the entertainment that we offer to everybody far and wide.”

    John Speier Senior Vice President & General Manager, Medieval Times Dallas
  • “Our partnership with Brand USA is extremely powerful, and it’s extremely valuable for us because Brand USA helps to extend our buying power when we are trying to get those visitors to come to our city. Without Brand USA, frankly, we wouldn’t be able to do as much advertising as we would just by ourselves.”

    Jorge Franz Senior Vice President of Tourism and Industry Relations, Visit Houston
  • “Austin, Texas is just such a place that people want to come to. They want to get a cowboy hat. They want to eat barbecue, and Brand USA brings ’em here. And that’s important. They bring them to our airport, they fill our businesses. They fill our retail.”

    Skeeter Miller President & Owner, The County Line on the Lake
  • “What Brand USA is doing, it’s amazing because its not only giving us the opportunity to shine and open up more jobs for the community, but also for everyone to come in and experience what Dallas is like, and opening up a door for the entire world.”

    Yoli Moran Assistant General Manager, Terry Black’s Barbecue, Dallas
  • “We feel so lucky that we get to work with visit Dallas on a regular basis and so lucky that Brand USA has come to hang out with us today too. I think continuing to bring people here to expose them to the American presidency as a whole, that means everything to us to be able to come here and get to walk around the native Texas park, see the environments, to get to dine at Cafe 43, to get to come and sit behind the Oval Office desk.”

    Ashley Shelton Conger Deputy Director of Marketing and Communications, Bush Center
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Through Cooperative Marketing

Texas destinations participated in Brand USA programs to engage key international markets and drive bookings.

  • Australia
  • Brazil
  • Canada
  • Germany
  • Mexico
  • United Kingdom
Texas

Through Media and Digital Engagement

Brand USA featured Texas experiences through:

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Social Media Features

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Stories

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Hosted Media Trips

Texas Partners

Brand USA Partners With 34 Organizations In Texas

  • Accor North America
  • American Airlines
  • Arlington CVB (TX)
  • Bandera County CVB
  • Bay Area Houston CVB
  • DFW International Airport
  • El Paso CVB
  • Grapevine CVB
  • Medieval Times Dinner Show & Tournament
  • Plano CVB
  • River Oaks District
  • San Angelo Chamber
  • San Marcos CVB
  • South Padre Island CVB
  • Space Center Houston
  • Tax Free Shopping, LTD
  • Travel Texas
  • United Airlines
  • Visit Amarillo
  • Visit Austin
  • Visit Big Bend
  • Visit Cedar Park Texas
  • Visit Corpus Christi
  • Visit Dallas
  • Visit Fort Worth
  • Visit Fredericksburg
  • Visit Frisco
  • Visit Galveston
  • Visit Houston
  • Visit Lubbock
  • Visit Port Aransas & Mustang Island
  • Visit San Antonio
  • Visit Shenandoah Texas
  • Visit The Woodlands
Houston, Texas

See Our Impact Firsthand

  • Why Brand USA Matters to Dallas, Texas

  • Why Brand USA Matters to Houston, Texas

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
Source: The National Travel and Tourism Office

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International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.

  • Australia and New Zealand B2B Day
  • Brand USA Travel Week (UK and Europe)
  • Canada Connect (East and West)
  • India Sales Mission
  • Japan and Korea Sales Mission
  • Mexico Sales Mission
  • South America Sales Mission
  • The Great USA Road Trip Europe
FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Texas was featured in several of these programs.

2024 Destination Immersions:

  • Canada – Galveston, Houston
  • Australia/New Zealand – Houston

2025 Destination Immersions:

  • Latin America – Dallas, Houston
  • United Kingdom-Ireland – Austin, Dallas
Dallas, Texas

Dallas, Texas

Amarillo, Texas

Amarillo, Texas

Austin, Texas

Discover the USA with Brand USA

Explore programs, partnerships, and resources designed to grow international visitation to the United States.