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About Us
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—DiscoverAmerica.com—Brand USA inspires travelers to explore the United States of America’s boundless possibilities.
Visit Brand USA's Youtube channel to watch the new campaign at http://www.youtube.com/yourdiscoveramerica
For industry or partner information about Brand USA, visit http://www.thebrandusa.com.
Visit Brand USA's consumer website at http://www.discoveramerica.com.
The Essence of the New Brand USA
America is more than a destination.
It's a land where everything is
possible, so anything is possible.
Where imagination becomes reality, and nothing is
too new, too big or too far away to actually happen.
Whether you're exploring a larger-than-life
city, or wandering way off the beaten path.
It's not about seeing and doing - it's about experiencing and
feeling: the exciting contrasts… the diversity of people…
a collective culture that is only as robust as the
stories and personalities that contribute to it.
Brand USA hopes to rekindle the world's love
affair with America the Place, America the Spirit,
and America the Dream.
We want to remind the world that this country
is filled with boundless possibilities that open
up even more possibilities within ourselves.
The United States of Awesome
Possibilities Welcomes Everyone.
Download our Brand USA brochure.
Download our Brand USA Fact Sheet.
The Brand USA Logo
The Brand USA logo was designed to capture the American spirit and create a fresh new brand identity that welcomes the world to come experience the boundless possibilities in America. It is not about patriotism, flag waving or chest beating. It is meant to be welcoming, unexpected and inclusive. It celebrates the idea that no one thing defines the USA - but that each visitor interaction and each experience helps create the distinctly dynamic fabric of the American experience.
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