Brand USA is governed by an 11-member Board of Directors appointed for a maximum of two consecutive three-year terms by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security.
Designated members have leadership expertise in specific sectors of the travel industry including: hotel accommodations; restaurants; retail or a related association; travel distribution; attractions or recreations; state-level tourism office; city-level convention and visitors bureau; passenger air; land or sea transportation; and immigration law and policy.
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Barbara RichardsonChief of External Relations for the Washington Metropolitan Area Transit Authority (Metro)(Land or Sea Transportation Sector)Brand USA Chair -
John EdmanDirector of Explore Minnesota(Official of a State Tourism Office)Brand USA Vice Chair -
Kyle EdmistonDeputy Director/Chief Operations Officer for Lake Charles/Southwest Louisiana Convention & Visitors Bureau(Official of a City Convention & Visitors Bureau)Brand USA Board Vice Chair -
Andrew GreenfieldManaging Partner of the Washington, DC office of Fragomen(Immigration Law and Policy)Brand USA Board Secretary -
Kristen BranscumCommissioner of Kentucky Department of Tourism(Official of a State Tourism Office)Brand USA Board Member -
Paul BrownChief Executive Office of Inspire Brands(Restaurant Sector)Brand USA Board Member -
Mike GallagherCo-chairman and Co-founder of CityPASS(Small Business Sector)Brand USA Board Member -
Mark HoplamazianPresident and Chief Executive Officer of Hyatt Hotels Corporation(Hotel Accommodations Sector)Brand USA Board Member -
Noel Irwin HentschelChairman and CEO of AmericanTours International, LLC(Travel Distribution Services Sector)Brand USA Board Member -
Alice NorsworthyChief Marketing Officer of Universal Parks & Resorts(Attractions or Recreation Sector)Brand USA Board Member -
Tom O'TooleSenior Fellow and Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University(Passenger Air Sector)Brand USA Board Member