Brand USA is governed by an 11-member Board of Directors appointed for a maximum of two consecutive three-year terms by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security.
Designated members have leadership expertise in specific sectors of the travel industry including: hotel accommodations; restaurants; retail or a related association; travel distribution; attractions or recreations; state-level tourism office; city-level convention and visitors bureau; passenger air; land or sea transportation; and immigration law and policy.
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Tom KleinFormer president, CEO and a member of the board of directors of Sabre Corporation(Travel Distribution Services Sector)Brand USA Board Chair -
Barbara RichardsonChief of External Relations for the Washington Metropolitan Area Transit Authority (Metro)(Land or Sea Transportation Sector)Brand USA Vice-Chair -
Arne M. SorensonPresident and Chief Executive Officer of Marriott International, Inc.(Hotel Accommodations Sector)Brand USA Board Treasurer & Finance Committee... -
Andrew GreenfieldManaging Partner of the Washington, DC office, of Fragomen(Immigration Law and Policy)Brand USA Board Secretary -
John EdmanDirector of Explore Minnesota Tourism(Official of a State Tourism Office)Brand USA Board Member -
Kyle EdmistonState Tourism Director for Louisiana(Official of a State Tourism Office)Brand USA Board Member -
Maryann FerencPresident and Owner of Mise en Place(Restaurant Sector)Brand USA Board Member -
Daniel J. HalpernPresident/CEO and co-founder of Jackmont Hospitality, Inc.(Small Business or Retail Sector)Brand USA Board Member -
Alice NorsworthyChief Marketing Officer, Universal Orlando Resort and Executive Vice President, International Brand Management, Universal Parks & Resorts(Attractions or Recreation Sector)Brand USA Board Member -
Tom O'TooleSenior Fellow and Clinical Professor of Marketing at the Kellogg School of Management of Northwestern University(Passenger Air Sector)Brand USA Board Member -
Rossi RalenkotterPresident/CEO of the Las Vegas Convention and Visitors Authority (LVCVA)(Official of a City Convention & Visitors Bureau)Brand USA Board Member