Board of Directors

Meet Our Board

Brand USA is governed by an 11-member Board of Directors appointed for a maximum of two consecutive three-year terms by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security.

Designated members have leadership expertise in specific sectors of the travel industry including: hotel accommodations; restaurants; retail or a related association; travel distribution; attractions or recreations; state-level tourism office; city-level convention and visitors bureau; passenger air; land or sea transportation; and immigration law and policy. 

Team & Leadership
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Alice Norsworthy

Brand USA Board Chair

Alice Norsworthy is president of global marketing for Universal Parks and Resorts. Ms. Norsworthy is responsible for the oversight of Universal Orlando’s Marketing and Sales divisions and reports to Tom Williams, chairman and chief executive officer for Universal Parks and Resorts. In that capacity, Ms. Norsworthy oversees all brand and retail marketing, trade and distribution programs as well as corporate communication, consumer insights, and corporate partnerships for Universal Orlando Resort. She also helps to guide international...
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Todd Davidson

Brand USA Vice Chair

Todd was appointed Executive Director of the Oregon Tourism Commission (dba Travel Oregon) in June 1996 and was named Chief Executive Officer in September 2004. Under Todd’s leadership, the tourism industry in Oregon has flourished into a $12.3 billion industry that employs more than 115,000 Oregonians. In 2003 he helped lead an effort to establish dedicated and stable funding for the Commission. This funding has been crucial in Travel Oregon’s ability to grow the state’s tourism industry through strengthening its base of...
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Mark Hoplamazian

Brand USA Treasurer

Mark S. Hoplamazian was appointed to Hyatt Hotels Corporation’s board of directors in November 2006 and named the company’s president and chief executive officer in December 2006. Prior to being appointed to his present position, Hoplamazian served as president of The Pritzker Organization (TPO), the principal financial and investment adviser for Pritzker family business interests. During his 17-year tenure with TPO, he served as adviser to various Pritzker family-owned companies, including Hyatt Hotels Corporation and its...
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Elliott Ferguson

Brand USA Secretary

Elliott Ferguson is President and CEO of Destination DC (DDC), the official destination marketing organization for Washington, DC. A 33-year veteran of the travel and hospitality industry, Ferguson leads DDC’s efforts to generate economic opportunity for the District through meetings and tourism, overseeing the organization’s convention and tourism sales, marketing, finance and business development operations. Ferguson celebrates his 20-year anniversary with DDC in December 2021. He began his tenure in December 2001 as the Vice...
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Lauren Bailey

Brand USA Board Member

Lauren Bailey is the CEO and co-founder of Upward Projects, a restaurant development and hospitality company known for one thing – making people feel good. Spanning 20 restaurants and five brands over three states, Upward Projects has been named to the Inc. 5000 list of the nation’s fastest-growing companies for four years in a row. Comprised of the Postino WineCafe, Joyride Taco House, Windsor, Churn Ice Cream and Federal Pizza brands, Upward Projects is renowned for first rate culture and adapting and reusing historically relevant...
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Kristen Esposito

Brand USA Board Member

Kristen Esposito is Principal at Esposito Global Partners, a consulting firm specializing in brand marketing and strategy for the retail, shopping and tourism industry. Renowned both nationally and internationally as a global brand marketer Ms. Esposito held senior leadership positions at the world’s largest department store, Macy’s, and the world’s largest shopping mall operator, Simon Property Group. As Vice President of Global Tourism for Simon Property Group, which includes Simon Malls, Mills and Premium Outlets, she led the...
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Noel Irwin Hentschel

Brand USA Board Member

Noel Irwin Hentschel is chairman, CEO, and co-founder of AmericanTours International (ATI), America's largest privately held, American-owned, visit USA tourism and marketing organization. Dually headquartered in Los Angeles, Calif. and Orlando, Fla. with regional offices in New York City, N.Y., and Hawaii, ATI was founded in 1977 and today serves nearly one million visitors and generates over $3 billion into the U.S. economy annually. Hentschel and ATI revolutionized the inbound tour operator industry from the moment they opened their...
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Dean Kantaras

Brand USA Board Member

Konstantinos Dean Kantaras prides himself in being one of only 275 attorneys in Florida who is Board Certified in Marital and Family Law. Having received his Bachelor of Arts degree from the University of South Florida in 1989, Dean knew that his true passion resided in the law. Dean achieved his lifelong goal of becoming a lawyer in 1992, when he obtained his Juris Doctor degree from Oklahoma City University School of Law. After graduation, Dean returned to Florida to begin his practice of law. At the time, Dean did not know that...
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Donald Moore

Brand USA Board Member

Donald Moore is the senior vice president of business rental sales and global corporate accounts for Enterprise Holdings Inc. In this role, Moore oversees all aspects of global corporate sales, business rental sales and the support team in Tulsa, Oklahoma. Enterprise Holdings operates – through an integrated global network of independent regional subsidiaries and franchises – the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands, as well as more than 10,000 fully staffed neighborhood and airport locations in more...
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Keiko Matsudo Orrall

Brand USA Board Member

Keiko Matsudo Orrall of Lakeville, MA was appointed in 2019 as the executive director for the Massachusetts Office of Travel and Tourism. The agency mission is to promote Massachusetts as a travel destination domestically and internationally. Director Orrall serves on the board of Discover New England, and also chairs the Massachusetts Marketing Partnership and the Restaurant Promotion Commission. A graduate of Smith College, she served on the UMASS Center for Women and Public Policy Advisory Board, the Pay Equity Commission, the MA...
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Tom O'Toole

Brand USA Board Member

Thomas F. O’Toole is the executive director of the Program for Data Analytics at Kellogg School of Management at Northwestern University and Clinical Professor of Marketing at Kellogg. At Kellogg, he is engaged in advancing subjects including digital enterprise transformation, marketing analytics, customer engagement, growth strategy, and the restructuring of marketing. He also serves as a Senior Advisor with McKinsey and Company. Until his retirement in late 2016, Mr. O’Toole was Chief Marketing Officer, Senior Vice President, and...
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Board Meetings
UPCOMING MEETINGS
The Brand USA Board of Directors convenes quarterly and is governed by 11 members appointed by the U.S. Secretary of Commerce in consultation with the Secretary of State and the Secretary of Homeland Security. More information about Brand USA board meetings is available by clicking the link above.