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Australia & New Zealand

Gate 7

Level 1, 97 Rose Street
Chippendale NSW 2008

Australia & New Zealand

In Market Contacts

Portrait Jo Palmer
Jo Palmer
Managing Director
+61 2 9356 2945
Portrait Wayne Mitcham
Wayne Mitcham
Country Manager, New Zealand
+64 21 499 550
Portrait Tori Goddard
Tori Goddard
Public Relations Manager, Australia & New Zealand
+61 2 9356 2947
Portrait Lauren Whicker
Lauren Whicker
Senior Account Manager, Australia & New Zealand
+61 2 9356 2947


Travel Weekly Australia December 5, 2019
Travel Weekly Australia November 29, 2019
Travel Weekly Australia October 28, 2019


Christchurch & Auckland
New Zealand
February 24, 2020


Familiarization Tours
United States
August 21, 2019
Wellington & Auckland
New Zealand
February 25, 2019

Programs & Platforms

Brand USA offers powerful marketing platforms and programs that add value and create visibility for our partners.
Browse the opportunities available in Australia & New Zealand.


Attract more global travelers to your destination with ADARA and Brand USA. ADARA connects destination marketers to the world’s largest audience of travelers - 500 million unique travelers monthly across the Americas, Europe, the Middle East and Asia Pacific. Powered by partnerships with over 90 global travel brands, ADARA transforms loyalty, search and booking data into actionable knowledge, allowing DMOs to better understand, reach and engage travelers.
Specializing in travel path-to-purchase data for over a decade, Sojern analyzes 500 million unique traveler profiles and billions of predictive purchase signals per month to activate multi-channel marketing solutions and drive brand influence, direct bookings, and lift incremental visitation for the travel industry. Sojern’s robust suite of value added analytics provides partners with data driven insights down to economic impact. Sojern works with over 800 top travel brands globally and is the ONLY Certified...
As the largest online travel site in the world with 20 travel brands, TripAdvisor delivers a signifi cant opportunity for destinations or organizations to generate a global presence in 49 countries and 29 languages. TripAdvisor reaches 455 million travelers monthly who are actively researching and planning travel. No other publisher o ers TripAdvisor’s broad yet contextual reach.
Extend your exposure internationally by partnering with Expedia Group and Brand USA. The Expedia Group Media Solutions network of sites attracts an audience of tens of millions of unique visitors monthly. As a leader in Canada, Asia Pacifi c, Europe and Latin America, the Expedia Group global portfolio includes brands such as Expedia, Orbitz,, Travelocity,, Wotif,, Ebookers and
Marketed with Miles  Be a part of Brand USA’s new music-driven content series, “Hear the Music.” In this program, each partner’s dedicated city guide features a local musician who showcases the destination’s cultural diversity and unique visitor experiences. Partners’ long-form content will be featured in a compilation episode called American Sound on GoUSA TV, and all partner vignettes will be hosted on the music hub. Tell your destination’s story in exciting new ways on multiple platforms,...
The new music and entertainment initiative is a global program designed to thematically align with the new film, "America's Musical Jounrey," by highlighting the people, places and sounds that define destinations across the USA. Effectively extend your marketing reach through development of high-quality music-themed content and a targeted distribution strategy.
“America’s Musical Journey” celebrates the diverse music and creative risk-taking spirit that characterizes the USA. Follow Grammy-nominated singer/songwriter Aloe Blacc as he traces Louis Armstrong’s footsteps through the colorful locales where America’s music was born and meet the artists, music makers, storytellers, and innovators who are shaping America’s culture today. Gain international exposure for your destination and its unique music heritage through Brand USA’s film and event sponsorship opportunities!
Marketed with Miles   Authentic, experience-focused, longer-form video in one of the following recommended themes: Outdoors, Lifestyle, Culture & History, Cities & Towns, Entertainment or Food & Drink.  
Marketed with Miles  Placing the viewer in the driver’s seat, this itinerary based series highlights multiple stops and captures fun and memorable road trip ideas.
Marketed with Miles  Brand USA’s multi-channel campaigns are evolving to offer innovative marketing opportunities, creating deeper engagement with your destination content. Through a new custom mobile-first takeover unit, partners will be able to tell their story in a more immersive way and their content will be dynamically served to more precisely and effectively identify users most likely to engage with your message and take an action. Working in partnership with AdTheorent, we bring new technology to...
Marketed with Miles Highlighting destinations in the USA through culinary-related experiences that are unique to your destination is a great way to promote travel and welcome visitors. Brand USA is introducing innovative ways to showcase your destination through a new culinary series, as well as provide opportunities to extend reach for your culinary-related content available on Visit the USA platforms through OTT, digital and social channels. Get ready to savor the opportunities Brand USA has to offer.
Marketed with Miles  This digital media and advertising campaign is specifically designed for Attractions in partnership with Brand USA and TripAdvisor. TripAdvisor users are avid travel planners who value the platform as a tool to find and research destinations they may not have otherwise considered; these potential visitors use TripAdvisor to read recommendations from other travelers on what to see and do while visiting. With the inclusion of a custom hub experience on TripAdvisor, destinations and...
STA Travel is the world’s largest travel company for millennial and independent travelers ranging from students to young professionals. STA Travel offers a unique range of flights, accommodations, tours and expeditions in over 65 countries, with an exclusive airline network that offers discounts for more than 65 airlines.
Marketed with Miles Search Engine Marketing (SEM) is a key component of Brand USA’s international marketing efforts to maximize the exposure of destination and travel brand websites with international travelers. Through this targeted and fully managed program, Brand USA helps participating partners optimize their search marketing budgets, drive more traffic to their websites and engage a larger audience of international travelers.
Marketed with Miles  A series of vignettes, each focusing on a single experience in your destination, and one teaser that provides an overview. Feature experiences such as craft brewing, local art galleries or other unique activities in your destination to inspire engagement and sharing.
Marketed with Miles Visit The USA in-language sites are designed to inspire international visitors and travel influencers to choose U.S. travel destinations, travel providers and experiences. From sponsoring content on City or State Pages, to sharing the best of a destination through Experience Pages, this opportunity helps international travelers learn more about a destination, travel brand or organization. Partners have the opportunity to be featured on the site in the following ways: State Page +...
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to...

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.

There are no Programs for this market.