Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

  • Christopher L. Thompson
    President & Chief Executive Officer
    Potomac, Maryland

    Christopher L. Thompson

    President & Chief Executive Officer

    Christopher L. Thompson is president and CEO of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Chris is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. Under Chris’ leadership, Brand USA has nearly tripled...

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    Community Service

    Chris gives back through service on the Federal City Council in the District of Columbia.

    Travel in the USA

    In the USA, Chris has visited 44 of the 50 states and the District of Columbia.

    Favorite Travel Destination

    A three-generation family cruise through Alaska that proved Mother Nature is truly in command.

  • Thomas Garzilli
    Chief Marketing Officer
    Washington, DC

    Thomas Garzilli

    Chief Marketing Officer

    Thomas “Tom” Garzilli is the Chief Marketing Officer for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, which is designed to increase incremental international visitation to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories. In addition, Tom leads all...

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    Favorite Travel Memory

    Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.

    Hometown/ Home State

    I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.

    Favorite Travel Destination

    I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.

  • Anne Madison
    Chief Strategy & Communications Officer
     Universal Studios, California
    Universal Studios, California

    Anne Madison

    Chief Strategy & Communications Officer

    Anne Madison is chief strategy and communications officer for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. In this role, Anne is responsible for developing and directing the organization's strategy and planning in addition to leading the global communications strategies that advance Brand USA’s mission and funding, raise its visibility worldwide, and build engagement with...

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    Favorite Travel Memory

    Driving in the family station wagon (yes, wood panels and all) to the Jersey shore or Florida each year to visit relatives.

    Travel in the USA

    I lived in and/or visited 44 states and 2 of the territories (Puerto Rico and U.S. Virgin Islands). The states left on my bucket list are: the 3 other territories (American Samoa, Guam, Northern Mariana Islands) plus Alaska, Arkansas Mississippi, Montana, North Dakota, and South Dakota.

    Hometown/ Home State

    I moved every two years growing up—so I have no one hometown. I have a special place in my heart for everyplace I’ve lived.

  • Donald F. Richardson, CPA
    Chief Financial Officer
    Donald Richardson in Miami, Florida
    Miami, Florida

    Donald F. Richardson, CPA

    Chief Financial Officer

    Donald Richardson is chief financial officer for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this critical leadership role, Don is responsible for developing and leading the financial strategy for the organization in a way that is responsive to Brand USA’s key stakeholders, ensures compliance with policies and operating controls, and enables the organization to make strategic decisions and accurately measure...

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    Favorite Travel Memory

    Traveled to New York City to see a rare performance of Kathleen Battle at the Blue Note Jazz Club. Tickets sold out months in advance. Patrons from multiple countries flew in to witness her at this small venue.

    Hometown/ Home State

    Apex, North Carolina

    Favorite Travel Destination

    Miami, Florida and New York City, New York

  • Karyn Gruenberg
    Senior Vice President, Partner Marketing & Strategic Alliances
    Art Basel in Miami, Florida
    Art Basel in Miami, Florida

    Karyn Gruenberg

    Senior Vice President, Partner Marketing & Strategic Alliances

    Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide.  In this position, Karyn is responsible for leading partner marketing efforts, as well as building strategic alliances    to leverage the combined resources and expertise of the industry. Her leadership includes development and...

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    Favorite Travel Memory

    Sitting on the Rocks in Sydney eating fresh lobster, drinking champagne and overlooking the Sydney Opera House OR Swimming in the Great Barrier Reef.

    Travel in the USA

    So many, I love all my destinations.

    Hometown/ Home State

    Minneapolis, Minnesota

  • Cathy Domanico
    Vice President, Global Trade Development
    Cathy Domanico at Williams Bay, Wisconsin
    Williams Bay, Wisconsin

    Cathy Domanico

    Vice President, Global Trade Development

    Cathleen (Cathy) Domanico is vice president, global trade development for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Cathy manages the international offices and is responsible for creating in-market trade strategies and overseeing trade activations. Cathy joined Brand USA in March 2016 and brought experience in marketing strategy, international sales, and event management.  Since joining Brand USA, Cathy has...

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    Favorite Travel Memory

    My family camped around the USA every summer seeing new sites and learning new things. It was simple, yet a very rich experience.

    Something Interesting/ Unknown

    I have a little cabin on Lake Michigan in a small town called Union Pier, MI.

    Favorite Travel Destination

    The Oregon Coast.

  • Tracy Lanza
    Vice President, Integrated Marketing
    Park City, Utah
    Park City, Utah

    Tracy Lanza

    Vice President, Integrated Marketing

    Tracy is Vice President, Integrated Marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives. Tracy joined Brand USA in March 2016 and is no stranger to our team, having worked and collaborated with...

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    Favorite Travel Memory

    Since I was a child, I've spent my summers on Cape Cod - a tradition I've continued with my own children.

    Travel in the USA

    A road trip is the best way to discover this country, while also learning a little bit about yourself.

    Hometown/ Home State

    I'm from Connecticut and a visit to New England to explore the history and landscape along the eastern coast should be on everyone's "must do" list.

  • Stanley Mattos
    Vice President, Financial Operations & Facilities Operations
    Oxford, New York
    Oxford, New York

    Stanley Mattos

    Vice President, Financial Operations & Facilities Operations

    Stanley Mattos is vice president, financial operations and facilities operations for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort.  Stan is responsible for carrying out all directives and initiatives of the Chief Financial Officer, providing leadership to operational units, completing organization-wide projects, and effectively communicating with all Brand USA stakeholders, both internal and external. Before joining Brand USA...

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    Community Service

    I served as an ESL (English as a second language) tutor.

    Hometown/ Home State

    I was born and raised in Brooklyn, New York.

    Favorite Travel Destination

    Las Vegas, Nevada

  • Joann Pelipesky
    Vice President, Human Resources & Administration
    Las Vegas, Nevada
    Las Vegas, Nevada

    Joann Pelipesky

    Vice President, Human Resources & Administration

    Joann Pelipesky is vice president, human resources and administration for Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism marketing effort. In this role, Joann has the responsibility for the creation and implementation of policies and procedures encompassing all aspects of human resources, including employment, compensation and payroll, orientation and training, placement, staff planning and development, benefits, and employee relations. In addition, Joann...

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    Favorite Travel Memory

    Attending the 2008 Masters Golf Tournament. It truly was a religious experience!

    Hometown/ Home State

    Pittsburgh, Pennsylvania – truly a destination to visit if you love history, great food, museums, and sports of course.

    Favorite Travel Destination

    Las Vegas, Nevada – I love desert scenery, the shows, the restaurants, the people watching, the shops, and the golf.

  • Carroll Rheem
    Vice President, Research & Analytics
    Honolulu, Hawaii
    Honolulu, Hawaii

    Carroll Rheem

    Vice President, Research & Analytics

    Carroll Rheem is vice president, research and analytics for Brand USA, the nation’s public- private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads Brand USA’s intelligence function, which serves as the foundation for global marketing strategy, as well as the company’s performance metrics. The research & analytics department she heads is responsible for market research – including consumer insight, market sizing and projections...

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    Favorite Travel Memory

    My niece’s first trip to Disney World.

    Travel in the USA

    People often think of Aspen, Colorado to ski, but I love it in the summer.

    Hometown/ Home State

    Chicago, Illinois

  • Aaron Wodin-Schwartz
    Vice President, Public Policy & Public Affairs
    Jackson Hole, Wyoming
    Jackson Hole, Wyoming

    Aaron Wodin-Schwartz

    Vice President, Public Policy & Public Affairs

    Aaron Wodin-Schwartz is vice president, public policy and affairs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Aaron develops, executes, and leads outreach efforts to key stakeholders to promote and advance Brand USA's mission and raise visibility worldwide for the organization, build community engagement, and respond to requests from these stakeholders regarding the organization’s progress toward established...

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    Favorite Travel Memory

    I spent a year as a high school exchange student in San Cristobal, Venezuela. Nearly every single day was an exhilarating adventure.

    Travel in the USA

    Anywhere with fields and ponds to explore, where day-hikes can be capped with a surprisingly good meal.

    Something Interesting/ Unknown

    Kids in my town spent our summer working at a blueberry farm starting at age 11 or 12: boys picking in the fields and girls working the sorter belts in the barn.

  • Cassady Bailey
    Sr. Director, Partner Marketing & Planning
    Honolulu, Hawaii
    Honolulu, Hawaii

    Cassady Bailey

    Sr. Director, Partner Marketing & Planning

    Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent...

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    Something Interesting/ Unknown

    I used to work as a blackjack dealer in Las Vegas.

    Hometown/ Home State

    Charleston, West Virginia

    Favorite Travel Destination

    I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.

  • Monica Ceballos
    Director, Public Relations for Consumer & Trade
    Sedona, Arizona
    Sedona, Arizona

    Monica Ceballos

    Director, Public Relations for Consumer & Trade

    Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs. Monica joined the Brand USA team in July of 2016.  Prior to that, Monica was an Account Supervisor,...

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    Favorite Travel Memory

    Fulfilling my dream of visiting Monet’s house and garden at Giverny.

    Travel in the USA

    Yosemite National Park - I went camping there every summer growing up.

    Hometown/ Home State

    Torrance, California

  • Camila Clark
    Sr. Director, Corporate Communications
    Grand Canyon, Arizona
    Grand Canyon National Park, Arizona

    Camila Clark

    Sr. Director, Corporate Communications

    Camila Clark is senior director, marketing communications for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Camila is responsible for establishing and enhancing strong relationships with key stakeholders, including industry groups, partners, and industry leaders  by designing and executing public relations and communications strategies, programs, and materials to support partnership initiatives, business-to-...

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    Favorite Travel Memory

    When I was young, my family and I would take a road trip to go camping in the Pocono Mountains.

    Something Interesting/ Unknown

    I worked on the team responsible for the development and subsequent launch of the Harriet Tubman Underground Railroad National Park.

    Hometown/ Home State

    Catonsville, Maryland

  • Jake Conte
    Sr. Director, Legal Counsel & Compliance
    Jack Conte in Washington, DC
    Washington, DC

    Jake Conte

    Sr. Director, Legal Counsel & Compliance

    Jake Conte is senior director, legal counsel and compliance for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jake provides corporate and legal counsel on a wide array of matters including corporate and board governance, employment law, procurement and contracts, tax, and intellectual property, as well as developing policies and procedures to ensure best practices in accounting and operational activities.  He...

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    Favorite Travel Memory

    If you don’t say your honeymoon, you’re in trouble right? Honeymoon eating, swimming, and sailing on the Croatian coast.

    Something Interesting/ Unknown

    In my misbegotten youth I once ate nine hot dogs at a baseball game.

    Favorite Travel Destination

    New England has it all. Four seasons: Beach, skiing, fall foliage, clam bakes and Sunday suppers. There’s only one Fenway Park.

  • Chris Ellis
    Sr. Director, Global Trade Development
    Orlando, Florida
    Orlando, Florida

    Chris Ellis

    Sr. Director, Global Trade Development

    Chris Ellis is senior director, global trade development for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Chris is responsible for the development and implementation of market strategies to support the retention and creation of international relationships as well as promoting the United States as a premier travel destination by expanding Brand USA’s international representation network.  He also develops and executes...

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    Favorite Travel Memory

    Watching the sunset over the Gulf Coast while in Sanibel Beach, Florida.

    Hometown/ Home State

    Born in the United Kingdom but lived most of my life outside of the U.K.

    Favorite Travel Destination

    Denver, Colorado

  • Mike Fullerton
    Sr. Director, Public Affairs
    Arches National Park, Utah
    Arches National Park, Utah

    Mike Fullerton

    Sr. Director, Public Affairs

    Mike Fullerton is senior director of public affairs at Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Mike represents Brand USA and keeps key stakeholders and others apprised of the work of Brand USA by responding to requests for information and providing timely updates. These stakeholder groups include Congress, the Departments of Commerce, Interior, Homeland Security, state and local governments, and...

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    Favorite Travel Memory

    Going on a plane for the first time to San Francisco, California when I was 12.

    Travel in the USA

    I've been to every state except 3: Arkansas, Montana, and North Dakota).

    Something Interesting/ Unknown

    I've been to all 30 current baseball stadiums.

  • Mark Lapidus
    Sr. Director, Digital Development
    Mark Lapidus in Fairfax, Virginia
    Fairfax, Virginia

    Mark Lapidus

    Sr. Director, Digital Development

    Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...

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    Favorite Travel Memory

    North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!

    Something Interesting/ Unknown

    Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack

    Hometown/ Home State

    Arlington, Virginia

  • Jesselle Macatiag
    Director, Emerging Platforms & Audience Development
    Los Angeles, California
    Los Angeles, California

    Jesselle Macatiag

    Director, Emerging Platforms & Audience Development

    Jesselle Macatiag is director, emerging platforms and audience development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, Jesselle oversees planning and execution of paid and in-kind consumer media campaigns. She works closely with media planning and buying agencies, media vendors, and the internal analytics team to ensure Brand USA campaigns meet established key performance indicators (KPIs)....

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    Favorite Travel Memory

    Standing on the summit of Mt. Kilimanjaro with my best friend. Unexpectedly finding an amazing vegetarian restaurant on Ometepe (island in Nicaragua).

    Hometown/ Home State

    West coast is the best coast. Grew up in the suburbs of Los Angeles. I miss Mexican food and the sunset over the Pacific.

    Favorite Travel Destination

    Anywhere with outdoor adventures and great food.

  • Colleen Mangone
    Director, Media Relations
    Colleen Mangone in Richmond, Virginia
    Richmond, Virginia

    Colleen Mangone

    Director, Media Relations

    Colleen Mangone is director, media relations at Brand USA, the nation’s destination-marketing organization. She is responsible for corporate media relations, executive communications, and corporate messaging. Brand USA’s mission is to increase international visitation to the United States, fuel the nation’s economy and enhance the image of the USA worldwide. Colleen came to Brand USA in March 2018, after nearly nine years on staff at the International Association of Amusement Parks and Attractions (IAAPA), based in Alexandria, Va. She...

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    Favorite Travel Memory

    Celebrating my parents 50th wedding anniversary as a family in Hilton Head, South Carolina.

    Hometown/ Home State

    I split my growing up between Maryland and Pennsylvania.

    Favorite Travel Destination

    Annapolis, Maryland

  • Renee Mason
    Sr. Director, Partner Programs
    Lake George, New York
    Lake George, New York

    Renee Mason

    Sr. Director, Partner Programs

    Renee Mason is senior director, partner programs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, she works with destination and travel brand partners to maximize the value of their marketing efforts and provide them world-class service and support throughout the life of their relationship with Brand USA. Renee joined Brand USA in April 2012, bringing with her strong travel-industry based experience in...

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    Favorite Travel Memory

    A family road trip to New England when I was in middle school. My family still tells stories from that trip because it was so eventful.

    Travel in the USA

    I’ve been fortunate in my personal and professional life to travel to many places in the U.S., but there’s still so much more I want to see. I mostly travel for the cuisine, and I have a list of places I want to visit based on how badly I want to try the food there.

    Hometown/ Home State

    Philadelphia, Pennsylvania

  • James Namude
    Director, Global Sponsorships
    New York City, New York
    New York City, New York

    James Namude

    Director, Global Sponsorships

    James Namude is director, global sponsorships for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. James joined Brand USA in March 2012 with responsibility for supporting all efforts related to the launch and expansion of the organization’s consumer marketing campaign, digital marketing initiatives, international trade show presence, and advertising programs. In this role, he works with a variety of Brand USA partners throughout...

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    Favorite Travel Memory

    First time coming to the United States

    Travel in the USA

    20 states and Washington, DC

    Hometown/ Home State

    Born in Kampala, Uganda. Most of childhood was in Potomac, Maryland.

  • Jessie Newcomb, CPA
    Sr. Director, Finance & Accounting
    New York City, New York
    New York City, New York

    Jessie Newcomb, CPA

    Sr. Director, Finance & Accounting

    Jessie Newcomb is senior director, finance and accounting for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Jessie manages Brand USA’s accounting and finance department. Jessie joined Brand USA in October 2014 and has more than 15 years of professional experience in business operations, accounting systems, budget analysis and financial management. She has expertise in managing finances for international and domestic nonprofits...

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    Something Interesting/ Unknown

    I love to read and listen to stories about history, people and cities.

    Hometown/ Home State

    Taipei, Taiwan and have been in the states over a quarter of century.

    Favorite Travel Destination

    Crete Island, so much so, that my ideal post retirement career is to be a tour guide there.

  • Jennifer Ross
    Director, Global Marketing Programs
    Mount Hood, Oregon
    Mount Hood National Forest, Oregon

    Jennifer Ross

    Director, Global Marketing Programs

    Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA in...

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    Favorite Travel Memory

    Family vacations to the Great Smoky Mountains growing up

    Community Service

    Community Outreach for Capital Rowing Club

    Hometown/ Home State

    Charleston, South Carolina

  • Maria Sheetz
    Sr. Director, Partner Engagement
    Park City, Utah
    Park City, Utah

    Maria Sheetz

    Sr. Director, Partner Engagement

    Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs. Maria, who joined Brand USA in May 2017, concentrates on developing and...

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    Favorite Travel Memory

    Visiting Alaska with my family. We left the hot, humid August DC weather and explored Alaska. Seeing Mt. McKinley (now named Denali) with a clear blue sky. Hope to take my 3 girls someday.

    Hometown/ Home State

    Arlington, Virginia

    Favorite Travel Destination

    Any east coast beach. Two of my favorites are Rehoboth Beach, Delaware and Kiawah Island, South Carolina.

  • Brian Watkins
    Director, Information Technology
    Brian Watkins in Mercersburg, Pennsylvania
    Mercersburg, Pennsylvania

    Brian Watkins

    Director, Information Technology

    Brian Watkins is director, information technology for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Brian plans, designs, coordinates, and directs all Information Technology (IT)-related activities of the organization. Brian directs and provides administrative support for daily operational activities of the IT Department. Brian joined Brand USA in March of 2013, bringing with him over 18 years of Information...

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    Favorite Travel Memory

    For Spring Break 2015, taking my family (wife and 4 daughters) to Cancun, Mexico. Kids were old enough to appreciate a different culture.

    Something Interesting/ Unknown

    Played in a semi-pro Spanish soccer league for 4 years.

    Favorite Travel Destination

    Outer Banks, North Carolina. Vacationing in the 4x4 beach area and waking up to the wild horses roaming around outside the house.

  • Alexis Adelson
    Manager, Marketing Projects
    Grand Canyon, Arizona
    Grand Canyon, Arizona

    Alexis Adelson

    Manager, Marketing Projects

    Alexis Adelson is a manager, marketing projects for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Alexis works closely with Brand USA’s Chief Marketing Officer, Tom Garzilli, and the entire marketing team to manage projects and events. Alexis, who officially joined Brand USA in January 2015, also provides support to the administrative team, and is an active...

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    Favorite Travel Memory

    Summers in New England with my family.

    Something Interesting/ Unknown

    I have a motorcycle driver’s license and a commercial driver’s license.

    Hometown/ Home State

    Potomac, Maryland (born in Washington, DC)

  • Jason Aul
    Manager, Public Policy & Public Affairs
    The Big Island, Hawaii
    The Big Island, Hawaii

    Jason Aul

    Manager, Public Policy & Public Affairs

    Jason Aul is manager, public policy and public affairs for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Jason manages and executes outreach efforts to key stakeholders to promote and advance Brand USA’s mission and to increase visibility for the organization worldwide. He also works as a liaison with all levels of the local, state and national governments to ensure the interests of Brand USA are communicated and supported...

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    Favorite Travel Memory

    Hiking down Pololu Valley in Hawaii’s Kohala Coast (the oldest part of the Island of Hawaii!) and experiencing natural black sand beaches, luscious forests, and incredible picturesque views.

    Something Interesting/ Unknown

    I was once in an international rock-paper-scissors tournament. Lost in the 3rd round. Almost won $1,000 and a free trip to Vegas for the championships.

    Hometown/ Home State

    St. Louis, Missouri

  • Susan Billings
    Sr. Manager, Consumer Marketing & Social Media
    Susan Billings in Shenandoah National Park, Virginia
    Shenandoah National Park, Virginia

    Susan Billings

    Sr. Manager, Consumer Marketing & Social Media

    Susan Billings is sr. manager, consumer marketing and social media for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. 

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    Favorite Travel Memory

    Visiting the U.S. Virgin Islands via sailboat.

    Hometown/ Home State

    Chicago, Illinois — The Windy City!

    Favorite Travel Destination

    Rocky Mountain National Park in Colorado - the most beautiful hiking and camping I've ever experienced.

  • Imani Carter
    Sr. Manager, Graphic Design & Communications
    Chicago, Illinois
    Chicago, Illinois

    Imani Carter

    Sr. Manager, Graphic Design & Communications

    Imani Carter is senior manager, graphic design and communications for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Imani is responsible for developing and managing a wide variety of marketing assets: including print collateral, corporate advertorials, email templates, newsletters, and presentations to support the marketing communications strategies and programs related to Brand USA’s business-to-business initiatives.  Imani...

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    Favorite Travel Memory

    Participating in an architecture boat tour down the Chicago River, and learning about the city's beautiful design and rich culture.

    Something Interesting/ Unknown

    I had the opportunity to sing in various cathedrals in Barcelona, Spain with my high school choir.

    Hometown/ Home State

    Baltimore, Maryland