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Brand USA's dynamic team brings together some of the brightest and most experienced minds in global sales and marketing, consumer products and services, and the travel and tourism industry. Browse this page to learn more about our team.

  • ChristopherLThompson's picture
    Christopher L. Thompson
    President & Chief Executive Officer
    Potomac, Maryland

    Christopher L. Thompson

    President & Chief Executive Officer

    Christopher L. Thompson is president and CEO of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Chris is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. Under Chris’ leadership, Brand USA has nearly tripled...

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    Community Service

    Chris gives back through service on the Federal City Council in the District of Columbia.

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    Travel in the USA

    In the USA, Chris has visited 44 of the 50 states and the District of Columbia.

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    Favorite Travel Destination

    A three-generation family cruise through Alaska that proved Mother Nature is truly in command.

  • ThomasGarzilli's picture
    Thomas Garzilli
    Chief Marketing Officer
    Washington, DC

    Thomas Garzilli

    Chief Marketing Officer

    Thomas “Tom” Garzilli is the Chief Marketing Officer for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Tom is responsible for leading the development of Brand USA’s strategic marketing plan, which is designed to increase incremental international visitation to the United States and drive tourism dollars to communities in all 50 states, the District of Columbia, and the five territories. In addition, Tom leads all...

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    Favorite Travel Memory

    Spending 15 summers with my wife and children at Folly Beach, just outside of Charleston, South Carolina.

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    Hometown/Home State

    I was born in The Bronx, New York, and have since lived in California, Florida, and Georgia. Currently, I call both Washington, DC and Mount Pleasant, South Carolina home.

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    Favorite Travel Destination

    I have most enjoyed visiting Folly Beach, just outside of Charleston, South Carolina and Tybee Island, just outside of Savannah, Georgia. As our kids were growing up, we spent many, many days and nights on these beautiful beaches… and in these great historic cities.

  • AnneMadison's picture
    Anne Madison
    Chief Strategy & Communications Officer
     Universal Studios, California
    Universal Studios, California

    Anne Madison

    Chief Strategy & Communications Officer

    Anne Madison is chief strategy and communications officer for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States in order to fuel the nation's economy and enhance the image of the USA worldwide. In this role, Anne is responsible for developing and directing the organization's strategy and planning in addition to leading the global communications strategies that advance Brand USA’s mission and funding, raise its visibility worldwide, and build engagement with...

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    Favorite Travel Memory

    Driving in the family station wagon (yes, wood panels and all) to the Jersey shore or Florida each year to visit relatives.

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    Travel in the USA

    I lived in and/or visited 44 states and 2 of the territories (Puerto Rico and U.S. Virgin Islands). The states left on my bucket list are: the 3 other territories (American Samoa, Guam, Northern Mariana Islands) plus Alaska, Arkansas Mississippi, Montana, North Dakota, and South Dakota.

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    Favorite Travel Destination

    In the USA I love to visit the Finger Lakes (upstate New York). Internationally, my favorite place to visit is Italy.

  • DonaldRichardson's picture
    Donald F. Richardson, CPA
    Chief Financial Officer
    Donald Richardson in Miami, Florida
    Miami, Florida

    Donald F. Richardson, CPA

    Chief Financial Officer

    Donald Richardson is chief financial officer for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this critical leadership role, Don is responsible for developing and leading the financial strategy for the organization in a way that is responsive to Brand USA’s key stakeholders, ensures compliance with policies and operating controls, and enables the organization to make strategic decisions and accurately measure...

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    Community Service

    DC Public Library Board of Trustees

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    Hometown/Home State

    Apex, North Carolina

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    Favorite Travel Destination

    Miami, Florida and New York City, New York

  • KarynGruenberg's picture
    Karyn Gruenberg
    Sr. Vice President, Partner Marketing & Strategic Alliances
    Art Basel in Miami, Florida
    Art Basel in Miami, Florida

    Karyn Gruenberg

    Sr. Vice President, Partner Marketing & Strategic Alliances

    Karyn Gruenberg is senior vice president, partner marketing & strategic alliances at Brand USA, the public-private partnership whose mission is to increase incremental international visitation, spend and market share in order to fuel the nation’s economy and enhance the image of the USA worldwide. In this position, Karyn is responsible for leading partner marketing efforts, as well as building global strategic alliances to leverage the combined resources and expertise of the industry. Her leadership includes development and oversight of...

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    Favorite Travel Memory

    Sitting on the Rocks in Sydney eating fresh lobster, drinking champagne and overlooking the Sydney Opera House OR Swimming in the Great Barrier Reef.

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    Community Service

    Working with young people on education programs, locally Martha’s Table.

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    Travel in the USA

    So many, I love all my destinations.

  • JakeConte's picture
    Jake Conte
    Vice President, General Counsel
    Jack Conte in Washington, DC
    Washington, DC

    Jake Conte

    Vice President, General Counsel

    Jake Conte is vice president, general counsel for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jake provides corporate and legal counsel on a wide array of matters including corporate and board governance, employment law, procurement and contracts, tax, and intellectual property, as well as developing policies and procedures to ensure best practices in accounting and operational activities.  He also...

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    Favorite Travel Memory

    If you don’t say your honeymoon, you’re in trouble right? Honeymoon eating, swimming, and sailing on the Croatian coast.

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    Something Interesting

    In my misbegotten youth I once ate nine hot dogs at a baseball game.

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    Favorite Travel Destination

    New England has it all. Four seasons: Beach, skiing, fall foliage, clam bakes and Sunday suppers. There’s only one Fenway Park.

  • CathyDomanico's picture
    Cathy Domanico
    Vice President, Global Trade Development
    Cathy Domanico at Williams Bay, Wisconsin
    Williams Bay, Wisconsin

    Cathy Domanico

    Vice President, Global Trade Development

    Cathleen (Cathy) Domanico is vice president, global trade development for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Cathy manages the international offices and is responsible for creating in-market trade strategies and overseeing trade activations. Cathy joined Brand USA in March 2016 and brought experience in marketing strategy, international sales, and event management.  Since joining Brand USA, Cathy has...

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    Favorite Travel Memory

    My family camped around the USA every summer seeing new sites and learning new things. It was simple, yet a very rich experience.

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    Something Interesting

    I have a little cabin on Lake Michigan in a small town called Union Pier, MI.

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    Favorite Travel Destination

    The Oregon Coast.

  • TracyLanza's picture
    Tracy Lanza
    Vice President, Integrated Marketing
    Park City, Utah
    Park City, Utah

    Tracy Lanza

    Vice President, Integrated Marketing

    Tracy is vice president, integrated marketing for Brand USA, the public-private partnership responsible for launching the United States' first ever nationally coordinated tourism marketing effort. In this role, Tracy directs the development and implementation of the strategic marketing plan and supporting programs designed to advance the mission of Brand USA. These programs include traditional, digital, and social media initiatives. Tracy joined Brand USA in March 2016 and is no stranger to our team, having worked and collaborated with...

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    Favorite Travel Memory

    Since I was a child, I've spent my summers on Cape Cod - a tradition I've continued with my own children.

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    Travel in the USA

    A road trip is the best way to discover this country, while also learning a little bit about yourself.

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    Hometown/Home State

    I'm from Connecticut and a visit to New England to explore the history and landscape along the eastern coast should be on everyone's "must do" list.

  • JoannPelipesky's picture
    Joann Pelipesky
    Vice President, Human Resources & Administration
    Las Vegas, Nevada
    Las Vegas, Nevada

    Joann Pelipesky

    Vice President, Human Resources & Administration

    Joann Pelipesky is vice president, human resources and administration for Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism marketing effort. In this role, Joann has the responsibility for the creation and implementation of policies and procedures encompassing all aspects of human resources, including employment, compensation and payroll, orientation and training, placement, staff planning and development, benefits, and employee relations. In addition, Joann...

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    Favorite Travel Memory

    Attending the 2008 Masters Golf Tournament. It truly was a religious experience!

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    Hometown/Home State

    Pittsburgh, Pennsylvania – truly a destination to visit if you love history, great food, museums, and sports of course.

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    Favorite Travel Destination

    Las Vegas, Nevada – I love desert scenery, the shows, the restaurants, the people watching, the shops, and the golf.

  • CarrollRheem's picture
    Carroll Rheem
    Vice President, Research & Analytics
    Honolulu, Hawaii
    Honolulu, Hawaii

    Carroll Rheem

    Vice President, Research & Analytics

    Carroll Rheem is vice president, research and analytics for Brand USA, the nation’s public- private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads Brand USA’s intelligence function, which serves as the foundation for global marketing strategy, as well as the company’s performance metrics. The research & analytics department she heads is responsible for market research – including consumer insight, market sizing and projections...

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    Favorite Travel Memory

    My niece’s first trip to Disney World.

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    Travel in the USA

    People often think of Aspen, Colorado to ski, but I love it in the summer.

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    Hometown/Home State

    Chicago, Illinois

  • AaronWodinSchwartz's picture
    Aaron Wodin-Schwartz
    Vice President, Public Policy & Public Affairs
    Jackson Hole, Wyoming
    Jackson Hole, Wyoming

    Aaron Wodin-Schwartz

    Vice President, Public Policy & Public Affairs

    Aaron Wodin-Schwartz is vice president, public policy and public affairs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Aaron develops, executes, and leads outreach efforts to key stakeholders to promote and advance Brand USA's mission and raise visibility worldwide for the organization, build community engagement, and respond to requests from these stakeholders regarding the organization’s progress toward...

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    Favorite Travel Memory

    I spent a year as a high school exchange student in San Cristobal, Venezuela. Nearly every single day was an exhilarating adventure.

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    Travel in the USA

    Anywhere with fields and ponds to explore, where day-hikes can be capped with a surprisingly good meal.

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    Something Interesting

    Kids in my town spent our summer working at a blueberry farm starting at age 11 or 12: boys picking in the fields and girls working the sorter belts in the barn.

  • CassadyBailey's picture
    Cassady Bailey
    Sr. Director, Partner Marketing & Planning
    Honolulu, Hawaii
    Honolulu, Hawaii

    Cassady Bailey

    Sr. Director, Partner Marketing & Planning

    Cassady Bailey is senior director, partner marketing and planning for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Cassady heads up interactions with Brand USA’s expanding network of nearly 500 partners. Her department assists partners with cooperative-marketing opportunities and manages efforts to attain targeted levels of partner contributions and renewals. These continued efforts have great success as Cassady and her team have a 94-percent...

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    Something Interesting

    I used to work as a blackjack dealer in Las Vegas.

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    Hometown/Home State

    Charleston, West Virginia

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    Favorite Travel Destination

    I enjoy white water rafting on the New and Gauley rivers near Fayetteville, WV (have been over 30 times) and for a more relaxing getaway, I love Sonoma, CA.

  • CamilaClark's picture
    Camila Clark
    Sr. Director, Corporate Communications
    Grand Canyon, Arizona
    Grand Canyon National Park, Arizona

    Camila Clark

    Sr. Director, Corporate Communications

    Camila Clark is senior director, corporate communications for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Camila is responsible for establishing and enhancing strong relationships with key stakeholders, including industry groups, partners, and industry leaders  by designing and executing public relations and communications strategies, programs, and materials to support partnership initiatives, business-to-...

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    Favorite Travel Memory

    When I was young, my family and I would take a road trip to go camping in the Pocono Mountains.

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    Something Interesting

    I worked on the team responsible for the development and subsequent launch of the Harriet Tubman Underground Railroad National Park.

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    Hometown/Home State

    Catonsville, Maryland

  • JackieEnnis's picture
    Jackie Ennis
    Sr. Director, Global Trade Development
    Jackie Ennis at North Rim, Grand Canyon
    North Rim, Grand Canyon

    Jackie Ennis

    Sr. Director, Global Trade Development

    Jackie Ennis is the senior director, global trade development for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide. In this role, Jackie oversees the strategic development of trade activities in all the international markets. Jackie, who joined Brand USA in August after working as a consultant with the organization’s global trade team for the past eighteen months. Jackie was...

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    Favorite Travel Memory

    Circling the Statue of Liberty for first time.

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    Community Service

    Delivering Meals on Wheels in remote northern Vermont homes.

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    Hometown/Home State

    Stowe, Vermont

  • MikeFullerton's picture
    Mike Fullerton
    Sr. Director, Public Affairs
    Arches National Park, Utah
    Arches National Park, Utah

    Mike Fullerton

    Sr. Director, Public Affairs

    Mike Fullerton is senior director of public affairs at Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Mike represents Brand USA and keeps key stakeholders and others apprised of the work of Brand USA by responding to requests for information and providing timely updates. These stakeholder groups include Congress, the Departments of Commerce, Interior, Homeland Security, state and local governments, and...

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    Favorite Travel Memory

    Going on a plane for the first time to San Francisco, California when I was 12.

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    Travel in the USA

    I've been to every state except North Dakota.

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    Hometown/Home State

    Stoneham, Massachusetts

  • MarkLapidus's picture
    Mark Lapidus
    Sr. Director, Digital Development
    Mark Lapidus in Fairfax, Virginia
    Fairfax, Virginia

    Mark Lapidus

    Sr. Director, Digital Development

    Mark Lapidus is senior director, digital development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. Mark joined Brand USA in March 2015 and is responsible for leading the global digital/social strategy, as well as the high impact execution for eight websites and social media outlets targeting international tourists through Brand USA's consumer brand, Discover America. The websites include: GoUSA.cn, Go USA.tn and...

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    Favorite Travel Memory

    North Carolina’s Outer Banks! If you love quiet beaches with amazing sunsets and fishing, Route 12 is the place!

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    Something Interesting

    Mark was the final Program Director for one of the USA’s most iconic disc jockeys, the late Wolfman Jack

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    Hometown/Home State

    Arlington, Virginia

  • ReneeMason's picture
    Renee Mason
    Sr. Director, Partner Programs
    Lake George, New York
    Lake George, New York

    Renee Mason

    Sr. Director, Partner Programs

    Renee Mason is senior director, partner programs for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, she works with destination and travel brand partners to maximize the value of their marketing efforts and provide them world-class service and support throughout the life of their relationship with Brand USA. Renee joined Brand USA in April 2012, bringing with her strong travel-industry based experience in...

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    Favorite Travel Memory

    A family road trip to New England when I was in middle school. My family still tells stories from that trip because it was so eventful.

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    Travel in the USA

    I’ve been fortunate in my personal and professional life to travel to many places in the U.S., but there’s still so much more I want to see. I mostly travel for the cuisine, and I have a list of places I want to visit based on how badly I want to try the food there.

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    Hometown/Home State

    Philadelphia, Pennsylvania

  • NickMattera's picture
    Nick Mattera
    Sr. Director, Consumer Marketing
    Las Vegas, Nevada
    Las Vegas, Nevada

    Nick Mattera

    Sr. Director, Consumer Marketing

    Nick Mattera is senior director, consumer marketing for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.   In this role, Nick – who joined Brand USA in July 2018 - oversees consumer marketing and social media campaigns and content development for the organization. Prior to Joining Brand USA, Nick has spent more than eight years working in the travel and hospitality...

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    Favorite Travel Memory

    Backcountry hiking/camping in Southern Utah – Zion, Bryce, and Arches National Parks.

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    Hometown/Home State

    Buffalo, New York

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    Favorite Travel Destination

    Maine in the Fall or Yosemite National Park in the Spring.

  • JessieNewcomb's picture
    Jessie Newcomb, CPA
    Sr. Director, Finance & Accounting
    New York City, New York
    New York City, New York

    Jessie Newcomb, CPA

    Sr. Director, Finance & Accounting

    Jessie Newcomb is senior director, finance and accounting for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Jessie manages Brand USA’s accounting and finance department. Jessie joined Brand USA in October 2014 and has more than 15 years of professional experience in business operations, accounting systems, budget analysis and financial management. She has expertise in managing finances for international and domestic nonprofits...

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    Something Interesting

    I love to read and listen to stories about history, people and cities.

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    Hometown/Home State

    Taipei, Taiwan and have been in the states over a quarter of century.

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    Favorite Travel Destination

    Crete Island, so much so, that my ideal post retirement career is to be a tour guide there.

  • MariaSheetz's picture
    Maria Sheetz
    Sr. Director, Partner Engagement
    Park City, Utah
    Park City, Utah

    Maria Sheetz

    Sr. Director, Partner Engagement

    Maria Sheetz is senior director, partner engagement for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy and enhancing the image of the USA worldwide.  In this role, Maria leads the Brand USA partnership development team and is responsible for developing and maximizing partnership participation in Brand USA co-op marketing programs. Maria, who joined Brand USA in May 2017, concentrates on developing and...

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    Favorite Travel Memory

    Visiting Alaska with my family. We left the hot, humid August DC weather and explored Alaska. Seeing Mt. McKinley (now named Denali) with a clear blue sky. Hope to take my 3 girls someday.

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    Hometown/Home State

    Arlington, Virginia

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    Favorite Travel Destination

    Any east coast beach. Two of my favorites are Rehoboth Beach, Delaware and Kiawah Island, South Carolina.

  • ColinSkerritt's picture
    Colin Skerritt
    Regional Director, Canada
    Colin Skerritt in Washington, DC
    Washington, DC

    Colin Skerritt

    Regional Director, Canada

    Colin Skerritt is regional director in Canada for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide.   Colin, who joined Brand USA in April 2019, works with Brand USA’s global trade development, marketing, and corporate communications teams across the organization to develop and execute strategic objectives, key initiatives, and plans to expand Brand USA’s global...

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    Favorite Travel Memory

    My first trip to the U.S. was in the early 80’s. I was seven years old and my family drove to Nags Head, North Carolina to visit my cousins. What I remember most were the amazing beaches and grits!

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    Community Service

    My mother passed away from Cancer in 2013. Since then I have participated in Cancer rides in her honor. In September 2019, I will participate in ride through Niagara Falls supporting children and their families affected by Cancer.

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    Travel in the USA

    To me Florida is truly the “Fun-shine” state. I have visited the state many times and have friends and family in South Florida.

  • RBarbastefano's picture
    Rosina Barbastefano
    Director, Consumer Research
    Rosina Barbastefano in Portland, Oregon
    Portland, Oregon

    Rosina Barbastefano

    Director, Consumer Research

    Rosina Barbastefano is director, consumer research for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Rosina executes and supports a global market intelligence program that informs both internal and cooperative partner initiatives. Rosina joined the Brand USA team in June of 2018 to manage the consumer research and metrics programs that measure the...

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    Favorite Travel Memory

    First trip to Naples, Florida with my wife.

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    Hometown/Home State

    Cali, Colombia

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    Favorite Travel Destination

    Portland, Oregon

  • MonicaCeballos's picture
    Monica Ceballos
    Director, Public Relations for Consumer & Trade
    Sedona, Arizona
    Sedona, Arizona

    Monica Ceballos

    Director, Public Relations for Consumer & Trade

    Monica Ceballos is director, public relations for consumer and trade for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Monica works closely with Brand USA’s internal media, analytics, advertising, and partner program teams to manage the performance and optimization of our global consumer-facing campaigns and programs. Monica joined the Brand USA team in July of 2016.  Prior to that, Monica was an Account Supervisor,...

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    Favorite Travel Memory

    Fulfilling my dream of visiting Monet’s house and garden at Giverny.

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    Travel in the USA

    Yosemite National Park - I went camping there every summer growing up.

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    Hometown/Home State

    Torrance, California

  • JesselleMacatiag's picture
    Jesselle Macatiag
    Director, Emerging Platforms & Audience Development
    Los Angeles, California
    Los Angeles, California

    Jesselle Macatiag

    Director, Emerging Platforms & Audience Development

    Jesselle Macatiag is director, emerging platforms and audience development for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this position, Jesselle oversees planning and execution of paid and in-kind consumer media campaigns. She works closely with media planning and buying agencies, media vendors, and the internal analytics team to ensure Brand USA campaigns meet established key performance indicators (KPIs)....

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    Favorite Travel Memory

    Standing on the summit of Mt. Kilimanjaro with my best friend. Unexpectedly finding an amazing vegetarian restaurant on Ometepe (island in Nicaragua).

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    Hometown/Home State

    West coast is the best coast. Grew up in the suburbs of Los Angeles. I miss Mexican food and the sunset over the Pacific.

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    Favorite Travel Destination

    Anywhere with outdoor adventures and great food.

  • ColleeenMangone's picture
    Colleen Mangone
    Director, Media Relations
    Colleen Mangone in Richmond, Virginia
    Richmond, Virginia

    Colleen Mangone

    Director, Media Relations

    Colleen Mangone is director, media relations at Brand USA, the nation’s destination-marketing organization. She is responsible for corporate media relations, executive communications, and corporate messaging. Brand USA’s mission is to increase international visitation to the United States, fuel the nation’s economy and enhance the image of the USA worldwide. Colleen came to Brand USA in March 2018, after nearly nine years on staff at the International Association of Amusement Parks and Attractions (IAAPA), based in Alexandria, Va. She...

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    Favorite Travel Memory

    Celebrating my parents 50th wedding anniversary as a family in Hilton Head, South Carolina.

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    Community Service

    I volunteer at my church.

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    Hometown/Home State

    I split my growing up between Maryland and Pennsylvania.

  • JamesNamude's picture
    James Namude
    Director, Global Sponsorships
    New York City, New York
    New York City, New York

    James Namude

    Director, Global Sponsorships

    James Namude is director, global sponsorships for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. James joined Brand USA in March 2012 with responsibility for supporting all efforts related to the launch and expansion of the organization’s consumer marketing campaign, digital marketing initiatives, international trade show presence, and advertising programs. In this role, he works with a variety of Brand USA partners throughout...

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    Favorite Travel Memory

    First time coming to the United States

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    Travel in the USA

    20 states and Washington, DC

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    Something Interesting

    Played Division 1 college football.

  • JenniferRoss's picture
    Jennifer Ross
    Director, Global Marketing Programs
    Mount Hood, Oregon
    Mount Hood National Forest, Oregon

    Jennifer Ross

    Director, Global Marketing Programs

    Jennifer Ross is director, global marketing programs Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Jennifer furthers the Global Market Development efforts, organizational goals, and brings value to the industry for Brand USA. She maintains relationships with international Brand USA representation firms, and seeks opportunities to create new partnerships within assigned sectors. Prior to joining Brand USA in...

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    Favorite Travel Memory

    Family vacations to the Great Smoky Mountains growing up

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    Community Service

    Community Outreach for Capital Rowing Club

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    Hometown/Home State

    Charleston, South Carolina

  • BWatkins's picture
    Brian Watkins
    Director, Information Technology
    Brian Watkins in Mercersburg, Pennsylvania
    Mercersburg, Pennsylvania

    Brian Watkins

    Director, Information Technology

    Brian Watkins is director, information technology for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Brian plans, designs, coordinates, and directs all Information Technology (IT)-related activities of the organization. Brian directs and provides administrative support for daily operational activities of the IT Department. Brian joined Brand USA in March of 2013, bringing with him over 18 years of Information...

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    Favorite Travel Memory

    For Spring Break 2015, taking my family (wife and 4 daughters) to Cancun, Mexico. Kids were old enough to appreciate a different culture.

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    Something Interesting

    Played in a semi-pro Spanish soccer league for 4 years.

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    Favorite Travel Destination

    Outer Banks, North Carolina. Vacationing in the 4x4 beach area and waking up to the wild horses roaming around outside the house.

  • AllysonCarpenter's picture
    Allyson Carpenter
    Sr. Manager, Partner Engagement
    Allyson Carpenter in Boston, Massachusetts
    Boston, Massachusetts

    Allyson Carpenter

    Sr. Manager, Partner Engagement

    Allyson Carpenter is senior manager, partner engagement in the west for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Allyson - who joined Brand USA in April 2019 - is responsible for developing relationships and maximizing partner participation in Brand USA’s cooperative marketing programs in the western part of the United States. Prior to joining Brand...

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    Favorite Travel Memory

    The warm, sense of pride and amazement of seeing Washington, DC for the first time when I was 16.

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    Travel in the USA

    I have a goal of visiting at least one new state each year.

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    Hometown/Home State

    I’m a life-long Californian who grew up in the rural north and moved to Southern California for college.

  • DevChadha's picture
    Dev Chadha, CPA
    Sr. Manager, Budget & Financial Analysis
    La Jolla, California
    La Jolla, California

    Dev Chadha, CPA

    Sr. Manager, Budget & Financial Analysis

    Dev Chadha is senior manager, budget, and financial analysis for Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Dev is responsible for the creation and analysis of all financial reports and dashboards from our financial management system. Dev also works closely with Brand USA Fiscal Year 2018 Budget Development Process, and on a project to ensure the accuracy and readability of financial reports generated from Brand USA’s...

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    More About Dev

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    Favorite Travel Memory

    Making a running, paragliding jump off the cliffs in La Jolla, California.

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    Travel in the USA

    I have visited 16 states.

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    Something Interesting

    I have held the Stanley Cup in my hands!