This week at IPW in Fort Lauderdale and IMEX in Frankfurt, we are announcing a major expansion of our America the Beautiful platform with two new initiatives designed to build traveler confidence, inspire visitation, and boost travel exports that impact the U.S. economy and communities.
AMERICA THE BEAUTIFUL PLATFORM
America the Beautiful continues to deliver. Monthly surveys show more than seven in ten respondents say the platform positively influences their interest in visiting the United States.
We are also creating new integration opportunities with destination partners such as South Dakota and Alabama and corporate brands such as Hilton, with more to come, all operating under one data-driven strategic framework designed to expand reach and drive greater visibility for partners.
This week, we are building on that foundation with two new supporting initiatives, each serving a distinct role across the traveler journey: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.
GET FACTS. GET GOING.
Misperceptions about U.S. visas, entry requirements, fees, and screening policies are spreading faster than the facts, and until now, no single easy-to-use resource has brought this information together in one place. Get Facts. Get Going. is our answer to that.
This always-on initiative serves as a single source of information for international travelers, addressing misperceptions head-on with plain-language, market-tailored answers linked to authoritative U.S. government sources. In each case, the facts tell a far more welcoming story than what travelers are hearing. The full set of facts is available at VisittheUSA.com/entry.
We also continue to partner with U.S. Customs and Border Protection to expand Global Entry sign-ups in international markets. The entry process is easier and more seamless than ever, and we want to bring that reality to the forefront so visitors can travel with confidence to the USA.