Meet Fred Dixon
From my earliest days working at my family’s motel in the Great Smoky Mountains of Tennessee to now leading the nation’s DMO, I’ve learned the unrivaled ability of international travel to build communities and foster human relationships.
I am incredibly humbled by the faith placed in me by the board and for the support throughout this transition. Listening and learning are two hallmarks of my leadership style. Over the next several months, I plan to hear directly from the industry. Understanding your perspective is essential as Brand USA looks to the future and plans how best to maximize the upcoming moments of global impact and differentiate the United States as a must-visit destination.
I am so proud to continue my life’s passion in this new role at Brand USA. I know that our future success will require a collective effort, and I am beyond excited for what’s to come. I look forward to working with each of you as we embark on this journey together.
– Fred