Brand USA FY24 Economic Impact Study by Oxford Economics

 

In Fiscal Year 2024, Brand USA's marketing efforts have generated:

  • 1.6 million  incremental visitors
  • Nearly $6 billion  in incremental spend
  • Nearly 80,000 incremental jobs supported each year
  • $1.7 billion  in federal, state, and local taxes
  • Nearly $13 billion  in total economic impact

Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.