Brand USA FY24 Economic Impact Study by Oxford Economics
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In Fiscal Year 2024, Brand USA's marketing efforts have generated:
- 1.6 million incremental visitors
- Nearly $6 billion in incremental spend
- Nearly 80,000 incremental jobs supported each year
- $1.7 billion in federal, state, and local taxes
- Nearly $13 billion in total economic impact
Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.