FY22 Annual Report
In FY22, the United States reopened its borders and international travel began its return. Brand USA focused on welcoming travelers back, rebuilding demand and reconnecting U.S. destinations with global audiences as the industry emerged from the pandemic and navigated an uneven recovery.
Driving Measurable Impact in FY22
According to Tourism Economics, Brand USA’s FY22 marketing efforts generated measurable impact through additional visitation, spending, and jobs.
Total Economic Impact
Additional Visitors
Additional Spending
Jobs Supported
FY22 Year in Review
To capitalize on the groundwork we laid in 2021 for recovery in 2022 and to galvanize a rapid return of the international visitor economy, we followed a framework that included three strategic communications tasks built around the core of our award-winning United Stories campaign.
Your guide to the full report
- About This Report
- Letter from the President & CEO
- Executive Summary
- Industry Overview
- Our Approach
- FY22 Year in Review
- Creating Community Prosperity
- Measuring Performance
- FY22 Audited Financials
- In-Kind Contributions
Read the full story behind FY22
Get the complete report — audited financials, market-by-market marketing results, and Brand USA’s roadmap through the next decade of travel to the USA.