How Brand USA Promotes
Alabama
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Alabama boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Alabama destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- Italy
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Alabama experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 19 Organizations in Alabama
- Alabama Civil Rights Tourism
- Alabama Civil Rights Tourism
- Alabama Mountain Lakes
- Athens Visitors Center
- Auburn-Opelika Tourism
- Visit Mobile
- Colbert County Tourism
- Decatur/Morgan County Tourism
- Dekalb County Tourist Assoc.
- Greater Birmingham CVB
- Greater Gadsden Area Tourism
- Gulf Shores & Orange Beach
- Huntsville/Madison County CVB
- Lake Martin Tourism Association
- Montgomery Area Chamber
- Selma-Dallas County Tourism
- Sweet Home Alabama
- The Shoals (Florence AL)
- Tourism Council of Bullock County
- Visit Dothan
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Alabama destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- Canada Connect East
- Japan Korea Sales Mission
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.