How Brand USA Promotes
Alaska
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Alaska boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Alaska destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Germany
- United Kingdom
Media & Digital Engagement
Brand USA featured Alaska experiences through editorial features, social media, and storytelling campaigns that reach millions of international travelers.
Social Media Features
Stories
Brand USA Partners with 12 Organizations in Alaska
- Alaska Collections
- Alaska Denali Travel
- Alaska Railroad
- Alaska Travel Industry Assoc.
- All Alaska Tours
- Explore Fairbanks
- Mat-Su CVB
- Midnight Son Tours
- Northern Alaska Tour Co.
- Travel Juneau
- Visit Anchorage
- Visit Ketchikan
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Arizona was featured in several of these programs.
2025 Destination Immersions:
- Latin America – Talkeetna, Fairbanks, Anchorage
Need the full state impact data?
Our research team can provide customized datasets, market analysis, and partner briefing materials for Alaska and all 50 states and territories.