How Brand USA Promotes
Arizona
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Arizona boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“We’ve been wanting to come to India for a couple of years, and what’s really proved fruitful about coming here and having had 50-plus meetings so far is that they get what we do. We are starting to get inquiries. So this is gonna be the first of many more to come.”
Through Cooperative Marketing
Arizona destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Austria
- Brazil
- Canada
- France
- Germany
- India
- Mexico
- New Zealand
- Switzerland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Arizona experiences through:
Social Media Features
Earned Media Stories
Hosted Media Trips
Brand USA Partners with 31 Organizations in Arizona
- America-Voyages
- Antelope Canyon Tours, Inc
- Arizona Office of Tourism
- Arizona State Parks and Trails
- Best Western International
- Best Western Premier Grand Canyon Squire Inn
- Chandler Office of Tourism
- City of Kingman
- City of Page
- Cruise America
- Detours American West
- Discover Flagstaff
- Discover The World
- Experience Scottsdale
- Gilbert
- Glendale CVB (AZ)
- Grand Canyon Railway
- Historic Route 66 Assoc. of AZ
- Lake Havasu Tourism Bureau
- Macerich
- Maverick Helicopters
- Navajo Tourism Department
- Prescott Office of Tourism
- Sedona
- Tempe Tourism
- Travel Northern Arizona
- Visit Mesa
- Visit Phoenix
- Visit Tucson
- Visit Yuma
- Williams AZ
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Arizona destinations participated in Brand USA sales missions and trade shows in key global markets.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- Discover America Nordic Roadshow
- India Sales & Media Mission
- Japan Korea Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- South Korea Roadshow
- The Great USA Road Trip Australia
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Arizona was featured in several of these programs.
2024 Destination Immersions:
- Canada – Flagstaff, Phoenix
- United Kingdom-Ireland – Scottsdale
2025 Destination Immersions:
- Australia – Flagstaff, Kingman, Phoenix, Scottsdale, Sedona
- Netherlands – Scottsdale, Sedona
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.