How Brand USA Promotes
Arkansas
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Arkansas boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Arkansas destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Arkansas experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 8 Organizations in Arkansas
- Arkansas Tourism
- Destination Rogers
- Fayetteville Visitors Bureau
- Heart of Arkansas
- Little Rock CVB
- Visit Bentonville
- Visit Fort Smith
- Visit Hot Springs
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Arkansas destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.